Engaging Consumers Across Paid, Owned & Earned Channels: Over the last decade, the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today’s socially connected world, you must think like a publisher and act like a media network. You have to master the publishing and...
— Philip Thomas, CEO
Cannes Lions International Festival of Creativity
|AVI SAVAR is the Founder and Chief Creative Officer of Big Fuel, a pure play social media agency designed for the needs of large brands. His clients include Samsung, Starwood, Citibank, General Motors, Microsoft, Philips, T-Mobile and more. As an independent producer, Avi created highly stylized programming for companies such as USA Networks, Fox, Columbia, Tri-Star and Showtime and later developed breakthrough entertainment programming for both MTV and VH1. He is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category.|