Posts Tagged "Video"
Walker Jacobs is senior vice president of Turner Sports and Entertainment Digital, overseeing online advertising sales for the Turner Entertainment Group portfolio of TBS, TNT, truTV, Cartoon Network, Adult Swim, and GameTap, as well as the digital properties of Turner Sports which include NBA.com, NASCAR.com, PGA.com, PGATour.com, TBS Hot Corner at MLB.com, and broadband channel TNT Overtime at...Read More
Friends, Colleagues, Partners, To officially kick off the launch of our YouTube Channel, “Content to Commerce,” today we are launching a new series of webisodes called, “Friending…”. “Friending” a BIG FUEL original series in partnership with DM2, brings you insights from today’s marketing, advertising and entertainment leaders on the subject of...Read More
Last week Mashable’s Ben Parr posted this article that made me do a double-take. The numbers speak for themselves: YouTube’s huge lead in online video just got a little bit smaller due to surging growth from two up-and-comers in the video space: Hulu and Facebook. Web analytics firm ComScore released their data for online video usage in October, and the numbers are astounding. While...Read More
Celebrity is no longer reserved for the select few that walk red carpet and get stalked by paparazzi. The era of social celebrity is here and continues to draw attention. A recent CBC News post by Greig Dymond highlighted 10 terrific examples of this trend — where, thanks to social media, anyone among us can reach celebrity status. This was the decade when everyone became a celebrity....Read More
Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing. Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA), and presently sits on its board and co-chairs its ethics committee. He presently authors a bi-weekly column on digital marketingpetepic5 strategy targeted to...Read More