Posts Tagged "Twiter"
Do you want to be a Professional Tweeter?
More and more companies are using Twitter as part of their social media and marketing efforts to communicate with their customers, build rapport, gather consumer-generated ideas and fix consumer complaints. And with that, there has risen a need for Professional Twitters.
According to a survey by Nielsen, Twitter experienced an impressive 1382% growth in the US in the last year, making it the fastest growing network by far. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama. There are over 200,000,000 million bloggers of which 54% are Tweeting daily. So more and more companies are posting job opportunities for the position of the Company Twitterer.
So what would the job requirements look like? Start with experience Twittering and a large following of followers. 850 followers is considered a modest number of followers. Another plus would be experience in handling customers. Personality is key as one of the most important aspects of a great Twitterer is a digital personality. And one should also have a working knowledge of the importance of branding since you in effect would be the brand spokesperson. Excellent writing skills and the ability to hone pithy statements down to 140 characters is also essential. You should also be a quick thinker as things in the Twittersphere happen at lightening speed. Endurance is also critical as the Twittersphere never sleeps. Can you be “on” 24/7 for a global company? One professional Twitter claims that if you don’t respond within 3-4 hours, you might as well not respond at all.
To help you with your Twittering, there are over 140+ Twitter tools out there to help you but the following are the top favorites.
Tweetdeck:
Tweetdeck is a stream management system that allows you to shorten links, upload pictures instantly and give you many ways you manage your Twitter stream.
TweetLater:
TweetLater lets you schedule Tweets and automate things like following people who are following you and send an automatic thank you.
TwitPic:
With TwitPic you can post pictures at the speed of light.
TwitScoop:
Twitter is often beating new channels to the scoop. With TwitScoop, you can watch trends that are happening on Twitter in real time.
TweetBeep:
TweetBeep can ease your keeping up with the Twittersphere by notifying you when someone mentions one of the words or phrases you’re watching.
How to Greatly Enhance Your Overall Twitter Experience
Twitter is all the rage this year. It is becoming more unlikely that you have not at least heard someone mention it in passing. It seems as though that everyone is getting on twitter these days. People like Oprah, and Ashton Kutcher have amassed huge followings recently. And so many are finding twitter as a very valuable tool for business.
If you use Twitter on the web by itself there’s already a lot of things that you can do to promote your business. However there are several other ways that you can enhance your Twitter experience. In this article, you are going to discover 3 ways that you can enhance your Twitter experience.
First; Use Twitter in combination with other networking sites
This is absolutely critical. That’s why it is listed first. You should never put all your eggs in one basket so to speak. You always want to have a veriety of ways to stay connected, in case something were to happen to twitter. Such as; What if it’s down for maintenance? What if there are just too many tweeps on at once and you keep seeing the fail whale (that’s what happens when you can’t load twiter)? There is a service called tweetake, which allows you to download your followers, favorites, tweets, dms, everything you need to talk to your Twitter family outside of Twitter. I suggest you download this file from tweetake daily. Another thing you should do is invite your friends to join you on Facebook, LinkedIn or an awesome site that will keep you very connected is Friendfeed.com. It has over 50 services that you can link and keep up with all in one place. I also recommend putting your Facebook profile on your Twitter page as your website. That way when people follow you on Twitter, they’ll go right to your Facebook page and follow you there too. Find an email address for your Twitter posse so you can send emails to them. Don’t send them commercial messages unless they sign up for your email list. That’s considered spam, so don’t be a spammer. You can send them messages that you’d send to your friends. It’s great to email your Twitter friends information that will help them with their business. They’ll be extremely grateful to you for sending them wonderful information and it will seem more personal because you sent it right to them instead of blasting it to the whole Twitterverse! Your goal is to build what I am calling valuable Twitterships, I don’t know if anyone else has coined that one. It’s just ralationships on twitter
Second; Use Twitter +twitwall to market your telecalls.
Twitwall is an excellent service to use to market your telecalls. Every Twitter user gets a twitwall. You’d use your twitwall when you have things that are more than 140 characters to post. You can use your twitwall to promote your telecalls very easily. You’d just post the relevant information to the twitwall and then retweet it. Important: Be sure to include the words please retweet in the headline when you post information about your telecall. Even though twitwall makes it easy for people to retweet your information, they won’t do it unless you tell them to most of the time.
Third; Twitter + Hashtag + Tweetchat = PARTY!
Another great way to get people talking about you and your business is to hold a Twitter party! Twitter parties are very easy to set up. All you have to do is create a hashtag for your party. Basically a hashtag acts a tracker for your party. Once you decide on a hashtag, next pick a date and a time. Then start telling everyone that’s in your Twitter family about your party and ask them to retweet the information for you. On the day of the party you can use tweetchat to follow everything everyone is saying about the party. Tweetchat is awesome because once you go to the website and log in, it automatically inserts the hashtag and tells you how many characters you have left to tweet with. It also allows you to momentarily stop the chat within the chat room so you can scroll back and see what was said before you enter the room. It’s important to both participate in and throw Twitter parties because it’s a great way to get the word out about your business and you can meet new people that are interested in the same things that you are interested in.
Twitter is a great tool to use to drive traffic to your website. These things that I’ve mentioned will only improve the amount and quality of the traffic you get to your website.
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Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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