Posts Tagged "test"
Do you want to be a Professional Tweeter?
More and more companies are using Twitter as part of their social media and marketing efforts to communicate with their customers, build rapport, gather consumer-generated ideas and fix consumer complaints. And with that, there has risen a need for Professional Twitters. According to a survey by Nielsen, Twitter experienced an impressive 1382% growth in the US in the last year, making it the...
Read MoreIs social media a fad? Or is it the biggest shift since the Industrial Revolution?
Welcome to the World of Socialnomics Socialnomics: How social media transforms our lives and the way we do business. Key Stats from the Video: By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network. Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users:...
Read MoreIs green marketing here to stay?
My latest article for Adotas just launched… it tries to answer the question “Is Green Marketing Here to Stay?” The article breaks down several factors to come up with an answer. First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players...
Read MoreHow Firefox Got Grassroots Marketing Right
Firefox is implementing a variety of grass-roots marketing strategies to advertise the web browser rated second only to Microsoft’s Internet Explorer. What are some examples of these ingenious strategies? Consider the following: FastestFirefox.com, Mozilla Campus Reps, Mozilla Community Store, Mozilla Labs, and SpreadFirefox.com. Read more at Advertising Age....
Read MoreWomen and their Purses
Should a man carry a woman’s purse for her? Get the male perspective on women’s purses on “That’s What He Said.” The latest video from our Colgate Wisp series....
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
My Networks
