Posts Tagged "Reports"

10 sobering Twitter stats found after scouring dozens of research reports

Posted by Avi Savar on Sep 24, 2009 in Research & Trends | 0 comments

Twitter might be the social media darling right now, but it will be interesting to see how the micro giant evolves. Especially now that Facebook has integrated many twitter-like features. Some of the stats below paint a picture that leads me to believe Twitter need to think about its future and start evolving.

According to reports from comScore, eMarketer, Nielsen, HubSpot, Pear, and Alexa:

• 94% of Twitter users have under 100 followers
• 90% of tweeting is done by 10% of Twitter users
• 60% of new Twitter users fail to return the following month
• 50% of Twitter accounts are inactive (haven’t tweeted in the past week)
• 40% of tweets are “pointless babble”
• 35% of Twitter users have 10 or fewer followers
• 21% of Twitter accounts are empty placeholders
• 11% of Twitter users interact with brands on Twitter
• 9% of Twitter users don’t follow anyone at all
• 3% of followers click on links tweeted

Research Report: Opportunities In Online Video

Posted by Avi Savar on Jul 14, 2009 in Research & Trends | 1 comment

The mantra from networks has long been that online entertainment will never replace the experience of watching TV in the living room, but is this accurate? Short form video is now being viewed by 43% of internet users at least once a week and it’s perceived as being equally or more entertaining than television by 37% of the online public, according to a new research report from Frank N. Magid Associates, sponsored by video entertainment portal Metacafe. Seven in ten of males 18-24, the power users of the genre to be sure, view online video weekly. Consumer-created and uploaded clips are still the most popular particularly among young males, accounting for 42% of videos viewed among males 12-17. Yet people of all ages and both genders are watching short professional videos online – ranging from males 25-34, where 64% of this group is watching such content, to females 55-64, 39% of whom view it. Other interesting findings include:

• Over half of TV viewers go online while watching TV; 13% report dong so “all the time”
• 70% of weekly online video viewers play video games regularly, compared to 47% of non-online video viewers
• 41% own a personal digital media player for music and video vs. 23% of non viewers
• 28% rent DVDs weekly (vs. 17%)
• 11% own a smartphone, compared to 7% of non-online video viewers