Posts Tagged "Online Video"
Hulu and Facebook Taking Share Away from YouTube…
Last week Mashable’s Ben Parr posted this article that made me do a double-take. The numbers speak for themselves:
YouTube’s huge lead in online video just got a little bit smaller due to surging growth from two up-and-comers in the video space: Hulu and Facebook.
Web analytics firm ComScore released their data for online video usage in October, and the numbers are astounding. While Google/YouTube (YouTube) continues to dominate with over 125 million monthly viewers (and over 1 billion views per day), both Hulu (Hulu) and Facebook (Facebook) had double-digit percentage gains, shattering their previous video records.
Online video continues to sustain its surge in growth. According to ComScore, there were 27.94 billion videos viewed in October, up a big 7% from September. Out of that, Google/YouTube is still on top with 10.52 billion videos viewed.
The big mover in October though was Hulu. In September, the News Corp/Disney/NBC joint venture delivered 583 million views. In October, that number shot up by 31.8% to a total of 855 million video views. This is by far a record for the TV video website. Most of this however can be attributed to the fall primetime season being in full swing:
In terms of unique viewers though, there wasn’t that much of a change. YouTube had 125.3 million unique viewers in October, nearly identical to its 125.5 million in September. Hulu didn’t have a lot of growth, either: 42.4 million people tuned in to the service in October, compared to 38.7 million in September.
In fact, the biggest winner seems to be Facebook. In September, it had 31.18 million unique viewers. In October, that number skyrocketed by nearly 25% to 41.15 million uniques. Once again, this is a record for the world’s largest social network, and one that speaks to how powerful Facebook is becoming in the video space.
There were some other eye-popping numbers (84.4% of U.S. Internet users watched at least one online video in October and the average person watched 10.8 hours of video), but the central theme is the same: online video continues to grow and the end is nowhere in sight.
Read MoreResearch Report: Opportunities In Online Video
The mantra from networks has long been that online entertainment will never replace the experience of watching TV in the living room, but is this accurate? Short form video is now being viewed by 43% of internet users at least once a week and it’s perceived as being equally or more entertaining than television by 37% of the online public, according to a new research report from Frank N. Magid Associates, sponsored by video entertainment portal Metacafe. Seven in ten of males 18-24, the power users of the genre to be sure, view online video weekly. Consumer-created and uploaded clips are still the most popular particularly among young males, accounting for 42% of videos viewed among males 12-17. Yet people of all ages and both genders are watching short professional videos online – ranging from males 25-34, where 64% of this group is watching such content, to females 55-64, 39% of whom view it. Other interesting findings include:
- Over half of TV viewers go online while watching TV; 13% report dong so “all the time”
- 70% of weekly online video viewers play video games regularly, compared to 47% of non-online video viewers
- 41% own a personal digital media player for music and video vs. 23% of non viewers
- 28% rent DVDs weekly (vs. 17%)
- 11% own a smartphone, compared to 7% of non-online video viewers
Video Best Practices: Part 2 – First Came Story… Now The Strategy
This is the follow up to last weeks article covering online video best practices — here’s an excerpt and link to the full article is below:
ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of online video that delivers with a strong story.
Now you have hit all the important points, element of surprise,thrown in a few laughs, some subtle sex appeal, and now you wait forthe eyeballs to come to you. And…nothing. Outside of views fromeverybody in the office, and snickering rivals, you’re barely a blip inthe forest that is YouTube.
Link: Read the full article at Adotas.com
Keys for successful online video advertising
My first article as a contributing editor on Adotas.com — the first part of a 2-part story on video best practices… a quick excerpt is below, and a link to the full article follows. Enjoy!
ADOTAS — Every minute, about 10 hours of video is uploaded to YouTube, the number one site for uploading and viewing videos online. In fact, hundreds of millions of videos are watched each day on YouTube. Most quietly fade away. At Big Fuel, we’ve been working with advertisers to effectively deliver online video for years. Our videos don’t fade away, in fact, our last two videos generated over 1.5MM video views in less than 2 weeks. (Facebook Manners, Real Life Twitter) Here are some basic, yet essential, guidelines for success. These are some of the rules that we follow which allow us to guarantee results for our clients.
link: Read the full article at Adotas.com
Study Finds Online Gaming Tops TV in Advertising Effectiveness
Preliminary Results Demonstrate 500% Increase in Consumer Brand Awareness, More Than 50% Increase in Positive Brand Perception
MOUNTAIN VIEW, CA–(Marketwire – March 24, 2009) – NeoEdge Networks, Inc., a leading digital media company enhancing the online casual game experience for consumers, publishers and portals through in game advertising, community features and analytics, announced preliminary results from a three month study — Online Video Advertising Effectiveness. Key results found that online gaming provides substantially better performance and consumer perception than traditional TV advertising — a potential milestone in the evolution of advertising. The study, conducted in conjunction with market research firm Frank Magid Associates and in partnership with Zappos.com, began January 5 and is expected to conclude March 31.
Preliminary Findings
Online casual games are well known to attract and appeal to a highly sought after demographic for consumer brands — females between 25-54. Consumers spend an average of 44 minutes per session and play multiple sessions each week. The immersive nature of online casual games creates an active engagement opportunity between the game-playing consumer and the brands. Combining premium brand advertising with lean-forward casual games results in dramatically increased brand awareness and perception.
“The preliminary findings confirm that online video advertising inside casual games is a powerful consumer engagement tool,” said Vicki Cohen, Executive Vice-President at Frank Magid Associates. “Both aided and unaided Zappos.com awareness is dramatically higher after seeing the NeoEdge premium online video advertisements. Compared with traditional TV advertising, the results show more than a 500% increase in unaided brand awareness where a game included a Zappos.com pre, mid and post-roll advertisement.”
Added Cohen, “In addition, over 80% correctly linked Zappos.com as the advertiser who allowed them to play the game for free. And, 56% had a more favorable impression of Zappos.com because of their in-game advertising trade-off for free game play.”
“We knew through other research that the casual game consumer, primarily 25-54 and female, was a lean-forward, engaged audience, but these preliminary results indicate that they see, hear and remember the brands featured at a substantially high level when seen during game play,” said Alex Terry, CEO at NeoEdge Networks. “Traditional TV advertising, due to the medium, just can’t deliver these results.”
Methodology
The research goal was to determine both the value of online video advertising inside of casual games and the most efficient use of video advertising in casual games. In partnership with advertiser Zappos.com, casual game players across the NeoEdge Network were intercepted with a survey request after game play. Consumers saw one of ten different online video advertising scenarios, which varied number of ads seen, frequency of ads and additional ad products. Over 2,000 consumers participated in the research study and over 1 million ad impressions were used to conduct the comprehensive research.
“This is ground-breaking research, not just for online video advertising, but for advertising in online casual games,” said Terry. “The implication for brands is considerable — online casual games trump TV advertising in effectiveness.”
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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