Posts Tagged "Mobile"
Smartphone owners a ‘threat’ to retailers
US consumers are using their iPhones, BlackBerrys and Android phones for in-store research, according to new data from Compete. A survey from the researchers, covering the third quarter of 2009, suggested that 52% of smartphone owners use their handsets to check product descriptions, that 36% check rival retailers’ prices when deciding whether or not to buy a product, and that 34% used...
Read MoreIs social media a fad? Or is it the biggest shift since the Industrial Revolution?
Welcome to the World of Socialnomics Socialnomics: How social media transforms our lives and the way we do business. Key Stats from the Video: By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network. Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users:...
Read MoreFeels like free!
It’s my favorite Marketing strategy! I believe that everything which is free attracts people. Many of today’s corporations have based their entire way of doing business on this strategy. The strategy is simple; giving something valuable for free creates a motion. It’s like induction, I give you something and your instinct is to give me something back. But now, when everything is for free the...
Read MoreGeneration X glued to video media 9.5 hours a day
By Vigyan Arya on Sunday, March 29, 2009 Adults between the ages of 18 and 35 are exposed to as much as 8.5 hours of digital broadcast daily, according to a recently-concluded study by the Council for Research Excellence, a group funded by Nielsen. The survey conducted by Ball State University’s Centre for Media Design (CMD) and Sequent Partners dispels several popular notions about video...
Read MoreIBM Media Study Emphasizes Consumer-Centric Marketing
Digital Savvy Consumer Emerging Quicker Than Expected; Media Companies Struggle to Keep Pace With New DemandsARMONK, NY, Mar 23, 2009 (MARKET WIRE via COMTEX) —-According to a major new global IBM (NYSE: IBM: 98.66, 0, 0%) study released today, media companies are falling behind in meeting the growing expectations of digital savvy consumers and the advertisers looking to reach them. Based...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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