Posts Tagged "Media"
Celebrity is no longer reserved for the select few that walk red carpet and get stalked by paparazzi. The era of social celebrity is here and continues to draw attention. A recent CBC News post by Greig Dymond highlighted 10 terrific examples of this trend — where, thanks to social media, anyone among us can reach celebrity status. This was the decade when everyone became a celebrity....Read More
In a recent Mashable article, Ben Parr writes about the staggering growth of Facebook. It makes you wonder about the future of the web as we know it — will people stop building websites and focus on building facebook pages? What does this mean for the future of the web and the way that brands interact and think about their communication strategies? The numbers are staggering — and...Read More
Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing. Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA), and presently sits on its board and co-chairs its ethics committee. He presently authors a bi-weekly column on digital marketingpetepic5 strategy targeted to...Read More
To promote Alcon’s Opti-Free Replenish Contact Lens Solution, Big Fuel worked with about 20 emerging artist to create branded experiences for OFR. Each band or artist created a video blog in which they shared with their fans an experience where they needed OFR while they were on tour. Each video created original, authentic content for their fans and a natural integration point for the...Read More
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who have helped redefine the space and are ready to discuss how the changing economic landscape will mold a new way...Read More