Hulu and Facebook Taking Share Away from YouTube…

Last week Mashable’s Ben Parr posted this article that made me do a double-take. The numbers speak for themselves: YouTube’s huge lead in online video just got a little bit smaller due to surging growth from two up-and-comers in the video space: Hulu and Facebook. Web analytics firm ComScore released their data for online video usage in October, and the numbers are astounding. While Google/YouTube (YouTube) continues to dominate with over 125 million monthly viewers (and over 1 billion views per day), both Hulu (Hulu) and Facebook (Facebook) had double-digit percentage gains, shattering their previous video records. Online video continues to sustain its surge in growth. According to ComScore, there were 27.94 billion videos viewed in October, up a big 7% from September. Out of that, Google/YouTube is still on top with 10.52 billion videos viewed. The big mover in October though was Hulu. In September, the News Corp/Disney/NBC joint venture delivered 583 million views. In October, that number shot up by 31.8% to a total of 855 million video views. This is by far a record for the TV video website. Most of this however can be attributed to the fall primetime season being in full swing: In terms of unique viewers though, there wasn’t that much of a change. YouTube had 125.3 million unique viewers in October, nearly identical to its 125.5 million in September. Hulu didn’t have a lot of growth, either: 42.4 million people tuned in to the service in October, compared to 38.7 million in September. In fact, the biggest winner seems to be Facebook. In September, it had 31.18 million unique viewers. In...

Facebook Adding Half a Million New Users Every Day!

In a recent Mashable article, Ben Parr writes about the staggering growth of Facebook. It makes you wonder about the future of the web as we know it — will people stop building websites and focus on building facebook pages? What does this mean for the future of the web and the way that brands interact and think about their communication strategies? The numbers are staggering — and very real. The reality that brands are faced with is a dramatic change in control — from a one way “broadcasting” strategy that they used to own, to a “listening” and “engagement” strategy that requires them to provide relevant and meaningful content in order to get consumers interested in what they have to say. Without this shift in strategy they will be left without visibility and without meaning in a socially dominated world that has turned the value chain on its head. It’s no secret that Facebook is humongous: 300 million users humongous. Yet it still shocks us that it keeps on finding new users to fuel its ascent into the social media stratosphere. A little over a year ago (August 2008), Facebook (Facebook) reached 100 million users. And now according to AllFacebook, that number is now a staggering 325+ million users. So just how fast is Facebook’s userbase growing? We sat down and did the math. First, here are Facebook’s major growth milestones, starting from when it reached 100 million users: – August 26th, 2008: 100 million users – January 7th, 2009: 150 million users – April 8th, 2009: 200 million users – July 15th, 2009: 250 million users –...

5 Eye-Popping Stats about Twitters billion dollar valuation…

A week after Twitter raised a reported 100 million dollars in it’s fifth round of funding, there has been much speculation about… well, pretty much anything and everything Twitter-ish.  I came across a posting by Ben Parr on Mashable that listed 5 stats from a recent research report, these numbers are just insane: Twitter’s Value: 5 Eye-Popping Stats According to PEDC’s numbers, the price of a single share of Twitter has increased by 239,619%, from a measly $0.00667 per share to a much stronger $15.9824 Twitter’s $100 million round is over 1025 times the amount of money they raised in its very first round of funding. In July of 2007, Twitter raised $97,500. In five rounds of funding, Twitter has raised an estimated $153 million some peg it a few million dollars higher. Since the day of its initial round of funding, Twitter has been given an average of $187,356 per day by its investors. Using that same time frame and its current $1 billion valuation, Twitter’s worth has grown by $1,223,990 per day. If you start with the day of Twitter’s inception the first tweet from Twitter’s Inventor and Chairman, Jack Dorsey, then Twitter’s worth has grown by around $772,797 per day. Twitter has yet to make a single cent in profit. We’ll let you be the judge of what that means. Data table courtesy of the PEDC, Image courtesy of iStockphoto iStockphoto, tforgo via Twitter’s Value: 5 Eye-Popping...

If popular websites were people, what would they look like?

Mashable’s Stan Schroeder recently posted this short blurb and image from comic artist elontirien on deviantART. The image truly captures the essence of these websites… so now you can put a face to the name! Who’s the Bigger Nerd: Wikipedia or Google?: “If popular websites were people, what would they look like? If you’ve ever wondered, an artist’s rendering gives a really cute answer to the question. Portrayed in the image, created by comic artist elontirien on deviantART, are Wikipedia (Wikipedia), Google (Google), Facebook (Facebook), Twitter (Twitter), MySpace (MySpace), deviantART and YouTube (YouTube), the last of which brought a smile to my face. Interestingly enough, Twitter is portrayed as a small kid; does that mean it still has a lot of room to grow? [img property of elontirien; via...