Posts Tagged "Marketing"
CNBC Video: Pete Blackshaw on the Future of Advertising
Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.
Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA), and presently sits on its board and co-chairs its ethics committee. He presently authors a bi-weekly column on digital marketingpetepic5 strategy targeted to Chief Marketing Officers for the ClickZ marketing network. He’s frequently quoted in major publications, and he authors several work and personal blogs, including Hybridbuzz and parenting centered blog Dosbebes. On Facebook, Pete manages the Consumer Generated Media , Digital Cincinnati ,and Web 2.0 Dads groups.
Read MoreNew & Coming Soon! Our New Original Series “Friending…”
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who have helped redefine the space and are ready to discuss how the changing economic landscape will mold a new way of marketing.
‘Friending…’ will bring you insights from today’s marketing, advertising and entertainment leaders on the subject of consumer engagement, branded content, social media and communications in today’s new media landscape.
Tags: Big Fuel, DM2, Friending, Avi Savar, digital advertising, digital marketing, social media”
The first series of interviews will be shot on October 27th at The Digital Advertising and Publishing Conference (DPAC) in New York and we very excited by the list of high level executive who are lined up to participate.
Read MoreStudy: Stay-at-home moms dominate social media
Mothers with children at home are more likely to use social media than any other average person, according to a national study released Wednesday.
The Retail Advertising and Marketing Association study showed that more than 60 percent of stay-at-home moms are more likely to use Facebook, more than 42 percent are more likely to use MySpace and nearly 17 percent are more likely to use Twitter. That’s compared to average adults – 50 percent of which use Facebook, 34 percent that use MySpace and 15 percent that use Twitter.
The findings show retailers what advertising and marketing opportunities can be found on the Internet and within social media sites.
“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
Nearly 94 percent of the moms surveyed said they seek advice before buying products or services and more than 97 percent said they give advice on products or services purchased.
The study also mapped where moms like to shop for their clothes and their children’s clothes. Nearly 33 percent prefer department stores for their clothes and more than 23 percent prefer specialty stores. Nearly 31 percent like discount stores for children’s clothes, while 20 percent said department stores and nearly 18 percent said specialty apparel stores.
http://denver.bizjournals.com/denver/stories/2009/09/14/daily43.html
Read MoreDo you want to be a Professional Tweeter?
More and more companies are using Twitter as part of their social media and marketing efforts to communicate with their customers, build rapport, gather consumer-generated ideas and fix consumer complaints. And with that, there has risen a need for Professional Twitters.
According to a survey by Nielsen, Twitter experienced an impressive 1382% growth in the US in the last year, making it the fastest growing network by far. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama. There are over 200,000,000 million bloggers of which 54% are Tweeting daily. So more and more companies are posting job opportunities for the position of the Company Twitterer.
So what would the job requirements look like? Start with experience Twittering and a large following of followers. 850 followers is considered a modest number of followers. Another plus would be experience in handling customers. Personality is key as one of the most important aspects of a great Twitterer is a digital personality. And one should also have a working knowledge of the importance of branding since you in effect would be the brand spokesperson. Excellent writing skills and the ability to hone pithy statements down to 140 characters is also essential. You should also be a quick thinker as things in the Twittersphere happen at lightening speed. Endurance is also critical as the Twittersphere never sleeps. Can you be “on” 24/7 for a global company? One professional Twitter claims that if you don’t respond within 3-4 hours, you might as well not respond at all.
To help you with your Twittering, there are over 140+ Twitter tools out there to help you but the following are the top favorites.
Tweetdeck:
Tweetdeck is a stream management system that allows you to shorten links, upload pictures instantly and give you many ways you manage your Twitter stream.
TweetLater:
TweetLater lets you schedule Tweets and automate things like following people who are following you and send an automatic thank you.
TwitPic:
With TwitPic you can post pictures at the speed of light.
TwitScoop:
Twitter is often beating new channels to the scoop. With TwitScoop, you can watch trends that are happening on Twitter in real time.
TweetBeep:
TweetBeep can ease your keeping up with the Twittersphere by notifying you when someone mentions one of the words or phrases you’re watching.
Intel CMO on Future of Web and Media
This video discusses the changing face of media, technology, TV and what future consumers will see because of the innovation that companies like Intel and others are creating today. Matt Kelly caught Sean Maloney, chief sales and marketing officer for Intel. (Watch this video and read the full article on HowStuffWorks.com)
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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