Posts Tagged "Interviews"
New & Coming Soon! Our New Original Series “Friending…”
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who have helped redefine the space and are ready to discuss how the changing economic landscape will mold a new way...
Read MoreIntel CMO on Future of Web and Media
This video discusses the changing face of media, technology, TV and what future consumers will see because of the innovation that companies like Intel and others are creating today. Matt Kelly caught Sean Maloney, chief sales and marketing officer for Intel. (Watch this video and read the full article on HowStuffWorks.com)...
Read MoreIBM Media Study Emphasizes Consumer-Centric Marketing
Digital Savvy Consumer Emerging Quicker Than Expected; Media Companies Struggle to Keep Pace With New DemandsARMONK, NY, Mar 23, 2009 (MARKET WIRE via COMTEX) —-According to a major new global IBM (NYSE: IBM: 98.66, 0, 0%) study released today, media companies are falling behind in meeting the growing expectations of digital savvy consumers and the advertisers looking to reach them. Based...
Read MoreBig Fuel Announces 2009 Predictions
Consumer Engagement Agency Ushers in a New Wave for Marketing; Caps Off a Stellar Year in 2008 NEW YORK – Jan. 15, 2009 Big Fuel, the consumer engagement agency, today announced its vision for 2009, predicting a decline in the use of destination Web sites, a boom in marketing programs that combine accountability and new media sensibility and the shut-down of the “one stop...
Read MoreSocial Media in the Inc. 500: The First Longitudinal Study
Conducted by:Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu)Eric Mattson (eric@ericmattson.com) The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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