Posts Tagged "Internet"
Hulu and Facebook Taking Share Away from YouTube…
Last week Mashable’s Ben Parr posted this article that made me do a double-take. The numbers speak for themselves:
YouTube’s huge lead in online video just got a little bit smaller due to surging growth from two up-and-comers in the video space: Hulu and Facebook.
Web analytics firm ComScore released their data for online video usage in October, and the numbers are astounding. While Google/YouTube (YouTube) continues to dominate with over 125 million monthly viewers (and over 1 billion views per day), both Hulu (Hulu) and Facebook (Facebook) had double-digit percentage gains, shattering their previous video records.
Online video continues to sustain its surge in growth. According to ComScore, there were 27.94 billion videos viewed in October, up a big 7% from September. Out of that, Google/YouTube is still on top with 10.52 billion videos viewed.
The big mover in October though was Hulu. In September, the News Corp/Disney/NBC joint venture delivered 583 million views. In October, that number shot up by 31.8% to a total of 855 million video views. This is by far a record for the TV video website. Most of this however can be attributed to the fall primetime season being in full swing:
In terms of unique viewers though, there wasn’t that much of a change. YouTube had 125.3 million unique viewers in October, nearly identical to its 125.5 million in September. Hulu didn’t have a lot of growth, either: 42.4 million people tuned in to the service in October, compared to 38.7 million in September.
In fact, the biggest winner seems to be Facebook. In September, it had 31.18 million unique viewers. In October, that number skyrocketed by nearly 25% to 41.15 million uniques. Once again, this is a record for the world’s largest social network, and one that speaks to how powerful Facebook is becoming in the video space.
There were some other eye-popping numbers (84.4% of U.S. Internet users watched at least one online video in October and the average person watched 10.8 hours of video), but the central theme is the same: online video continues to grow and the end is nowhere in sight.
Read MoreFacebook Adding Half a Million New Users Every Day!
In a recent Mashable article, Ben Parr writes about the staggering growth of Facebook. It makes you wonder about the future of the web as we know it — will people stop building websites and focus on building facebook pages? What does this mean for the future of the web and the way that brands interact and think about their communication strategies? The numbers are staggering — and very real. The reality that brands are faced with is a dramatic change in control — from a one way “broadcasting” strategy that they used to own, to a “listening” and “engagement” strategy that requires them to provide relevant and meaningful content in order to get consumers interested in what they have to say. Without this shift in strategy they will be left without visibility and without meaning in a socially dominated world that has turned the value chain on its head.
Read MoreIt’s no secret that Facebook is humongous: 300 million users humongous. Yet it still shocks us that it keeps on finding new users to fuel its ascent into the social media stratosphere.
A little over a year ago (August 2008), Facebook (Facebook) reached 100 million users. And now according to AllFacebook, that number is now a staggering 325+ million users.
So just how fast is Facebook’s userbase growing? We sat down and did the math. First, here are Facebook’s major growth milestones, starting from when it reached 100 million users:
– August 26th, 2008: 100 million users
– January 7th, 2009: 150 million users
– April 8th, 2009: 200 million users
– July 15th, 2009: 250 million users
– September 15th, 2009: 300 million users
– Friday, November 6th, 2009: 325 million usersHalf a Million New Users. Every Single Day.
So let’s do the math. From September 15th to November 6th, Facebook grew by 25 million users. That’s 53 days, if we include the start and end days. Divide that by 25 million and you get a daily growth rate of 471,698 users per day for Facebook. That’s a small city joining Facebook every single day.
Even more shocking is that the number used to be higher. Between July 15th and September 15th, 63 days, Facebook grew by 50 million users. If we do the math, Facebook was growing at a clip of 793,650 users per day. We’re barely able to come up with the words to describe this type of growth.
The Facebook train has to eventually slow down; there are only so many people on planet Earth with an Internet connection (yes, that’s how big their potential audience is), and it seems to be already slowing. However, if you consider half a million users per day “slowing,” then you know you’ve done something right.
This train’s going towards the sky for a good, long time.
Study: Stay-at-home moms dominate social media
Mothers with children at home are more likely to use social media than any other average person, according to a national study released Wednesday.
The Retail Advertising and Marketing Association study showed that more than 60 percent of stay-at-home moms are more likely to use Facebook, more than 42 percent are more likely to use MySpace and nearly 17 percent are more likely to use Twitter. That’s compared to average adults – 50 percent of which use Facebook, 34 percent that use MySpace and 15 percent that use Twitter.
The findings show retailers what advertising and marketing opportunities can be found on the Internet and within social media sites.
“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
Nearly 94 percent of the moms surveyed said they seek advice before buying products or services and more than 97 percent said they give advice on products or services purchased.
The study also mapped where moms like to shop for their clothes and their children’s clothes. Nearly 33 percent prefer department stores for their clothes and more than 23 percent prefer specialty stores. Nearly 31 percent like discount stores for children’s clothes, while 20 percent said department stores and nearly 18 percent said specialty apparel stores.
http://denver.bizjournals.com/denver/stories/2009/09/14/daily43.html
Read MoreIs social media a fad? Or is it the biggest shift since the Industrial Revolution?
Welcome to the World of Socialnomics
Socialnomics: How social media transforms our lives and the way we do business.
Key Stats from the Video:
By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network.
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction — 1 in 6 higher education students are enrolled in online curriculum
80% of companies using LinkedIn as a primary tool to find employees.
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices… people update anywhere, anytime… imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé… In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
Wikipedia has over 13 million articles… some studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English
There are over 200,000,000 Blogs — 54% of bloggers post content or tweet daily
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations. Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people with DVRs skip ads
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
25% of Americans in the past month said they watched a short video… on their phone
According to Jeff Bezos 35% of book sales on Amazon are for the Kindle
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy — Listening first, selling second.
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
Read MoreIf popular websites were people, what would they look like?
Mashable’s Stan Schroeder recently posted this short blurb and image from comic artist elontirien on deviantART. The image truly captures the essence of these websites… so now you can put a face to the name!
Who’s the Bigger Nerd: Wikipedia or Google?: “If popular websites were people, what would they look like? If you’ve ever wondered, an artist’s rendering gives a really cute answer to the question.
Portrayed in the image, created by comic artist elontirien on deviantART, are Wikipedia (Wikipedia), Google (Google), Facebook (Facebook), Twitter (Twitter), MySpace (MySpace), deviantART and YouTube (YouTube), the last of which brought a smile to my face. Interestingly enough, Twitter is portrayed as a small kid; does that mean it still has a lot of room to grow?
[img property of elontirien; via thenextweb.com]“
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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