Posts Tagged "Innovation & Creativity"

Intel CMO on Future of Web and Media

Posted by on Sep 8, 2009 in Research & Trends | 2 comments

This video discusses the changing face of media, technology, TV and what future consumers will see because of the innovation that companies like Intel and others are creating today. Matt Kelly caught Sean Maloney, chief sales and marketing officer for Intel.  (Watch this video and read the full article on HowStuffWorks.com)...

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How Branded Entertainment Is Holding Up Amid Recession

Posted by on Feb 16, 2009 in Research & Trends | 0 comments

How Branded Entertainment Is Holding Up Amid Recession

Madison and Vine’s Andrew Hampp recently spoke with Ogilvy Branded Entertainment honcho Doug Scott about branded entertainment’s place in the new econonmy. PQ Media curbed its projections for branded entertainment as early as last February, saying the category’s growth would slow to the high single digits this year after increasing 13.9% to become a $25.4 billion business in...

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