Posts Tagged "Consumer Engagement"
New & Coming Soon! Our New Original Series “Friending…”
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who have helped redefine the space and are ready to discuss how the changing economic landscape will mold a new way of marketing.
‘Friending…’ will bring you insights from today’s marketing, advertising and entertainment leaders on the subject of consumer engagement, branded content, social media and communications in today’s new media landscape.
Tags: Big Fuel, DM2, Friending, Avi Savar, digital advertising, digital marketing, social media”
The first series of interviews will be shot on October 27th at The Digital Advertising and Publishing Conference (DPAC) in New York and we very excited by the list of high level executive who are lined up to participate.
Read MoreWhat is Consumer Engagement? And what does it mean to you?
This is an excerpt from Forrester’s Marketing Forum in Los Angeles. Senior Analyst Brian Haven talks about the four I’s – involvement, interaction, intimacy, and influence — provide a framework for better understanding and measuring consumer engagement with your customers.
Read MoreStudy Finds Online Gaming Tops TV in Advertising Effectiveness
Preliminary Results Demonstrate 500% Increase in Consumer Brand Awareness, More Than 50% Increase in Positive Brand Perception
MOUNTAIN VIEW, CA–(Marketwire – March 24, 2009) – NeoEdge Networks, Inc., a leading digital media company enhancing the online casual game experience for consumers, publishers and portals through in game advertising, community features and analytics, announced preliminary results from a three month study — Online Video Advertising Effectiveness. Key results found that online gaming provides substantially better performance and consumer perception than traditional TV advertising — a potential milestone in the evolution of advertising. The study, conducted in conjunction with market research firm Frank Magid Associates and in partnership with Zappos.com, began January 5 and is expected to conclude March 31.
Preliminary Findings
Online casual games are well known to attract and appeal to a highly sought after demographic for consumer brands — females between 25-54. Consumers spend an average of 44 minutes per session and play multiple sessions each week. The immersive nature of online casual games creates an active engagement opportunity between the game-playing consumer and the brands. Combining premium brand advertising with lean-forward casual games results in dramatically increased brand awareness and perception.
“The preliminary findings confirm that online video advertising inside casual games is a powerful consumer engagement tool,” said Vicki Cohen, Executive Vice-President at Frank Magid Associates. “Both aided and unaided Zappos.com awareness is dramatically higher after seeing the NeoEdge premium online video advertisements. Compared with traditional TV advertising, the results show more than a 500% increase in unaided brand awareness where a game included a Zappos.com pre, mid and post-roll advertisement.”
Added Cohen, “In addition, over 80% correctly linked Zappos.com as the advertiser who allowed them to play the game for free. And, 56% had a more favorable impression of Zappos.com because of their in-game advertising trade-off for free game play.”
“We knew through other research that the casual game consumer, primarily 25-54 and female, was a lean-forward, engaged audience, but these preliminary results indicate that they see, hear and remember the brands featured at a substantially high level when seen during game play,” said Alex Terry, CEO at NeoEdge Networks. “Traditional TV advertising, due to the medium, just can’t deliver these results.”
Methodology
The research goal was to determine both the value of online video advertising inside of casual games and the most efficient use of video advertising in casual games. In partnership with advertiser Zappos.com, casual game players across the NeoEdge Network were intercepted with a survey request after game play. Consumers saw one of ten different online video advertising scenarios, which varied number of ads seen, frequency of ads and additional ad products. Over 2,000 consumers participated in the research study and over 1 million ad impressions were used to conduct the comprehensive research.
“This is ground-breaking research, not just for online video advertising, but for advertising in online casual games,” said Terry. “The implication for brands is considerable — online casual games trump TV advertising in effectiveness.”
Read MoreBig Fuel Names Holly Pavlika as Executive Creative Director
Award-winning Creative Visionary Joins Top Consumer Engagement Agency
NEW YORK, Feb. 9 /PRNewswire/ — Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as well as the rest of the creative team to develop consumer engagement programs that take brands from Content to Commerce.
As Big Fuel’s first-ever executive creative director, Pavlika will both set the vision and drive the process for creative concept development and execution at the agency. Pavlika will also utilize her passion and enthusiasm for her work and her team by playing a critical role in new business and mentoring others within the creative department. A well-known and accomplished creative director in the industry, Pavlika brings her award-winning creative style and builds on Big Fuel’s solid foundation of audience-driven strategic leadership, brilliant project execution across the whole media spectrum and the ability to cost-effectively deliver content to the audiences that demand it.
“Having known Ian from within the industry for a number of years, I was excited at the prospect of finally being able to work with him, and after meeting the rest of the partners at Big Fuel, I felt like I’d entered creative heaven,” Pavlika said. “This agency really is all about the big idea, and everything the company does reflects that. The energy, enthusiasm and drive at Big Fuel are contagious, and I can’t wait to be a part of the team.”
Among her creative notches, Pavlika has developed campaigns for leading brands like Xerox, Kraft, Crown Royal, BMW MINI, 3M, Sotheby’s, Bloomberg Radio, SunTrust, JPMorgan Chase, Bloomingdales and Rite Aid. Prior to joining Big Fuel, Pavlika served as the executive vice president and executive creative director at G2 Direct & Digital, where she managed a 45-person creative team and oversaw the agency’s new business team and production department. During her time at G2, Pavlika was also directly responsible for developing and building the pharmaceutical practice and creating award-winning campaigns for companies like Proctor & Gamble, Boehringer Ingelheim, Bristol Myers Squibb and Pfizer.
Read MoreBig Fuel Announces 2009 Predictions
Consumer Engagement Agency Ushers in a New Wave for Marketing;
Caps Off a Stellar Year in 2008
NEW YORK – Jan. 15, 2009
Big Fuel, the consumer engagement agency, today announced its vision for 2009, predicting a decline in the use of destination Web sites, a boom in marketing programs that combine accountability and new media sensibility and the shut-down of the “one stop shop.” The company, which ended 2008 with four new clients and launched a virtual think tank to connect brands and consumers, ContenttoCommerce.TV, is continuing to change the face and future of brand marketing for 2009 and beyond.
Big Fuel anticipates significant changes in the marketing and branding world in 2009, including:
• Accountability + New Media Sensibility = Success: Economic conditions are such that most brands can’t afford to spend money on wild schemes in the hope that something will “go viral.” At the same time, the consumer revolution is over, and consumers have wrestled control from the brands that serve them. The challenge: create marketing platforms that are more accountable than ever while adapting to the new media landscape.
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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