Posts Tagged "Campaigns"
A branded app that brings you a little joy during volatile economic times.
PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come… An interesting and certainly amusing concept from PUMA. If they’re hoping to target a young male demo, this is certainly the right play. That said, does it do any damage to the brand? ...
Read MoreIs social media a fad? Or is it the biggest shift since the Industrial Revolution?
Welcome to the World of Socialnomics Socialnomics: How social media transforms our lives and the way we do business. Key Stats from the Video: By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network. Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users:...
Read MoreTrident Thinks Small, Happy
Trident targets the “little piece of happy” of the brand instead of taking the materialistic approach These short 15 second ads are not meant to deliver a long, drawn out, deep message but instead to provide the audience with a smile or a ‘moment of happiness.’ The campaign has been in the works for three years and sprang as a result of asking customers what Trident truly looked like to them....
Read MoreMarketers, your audience has a big head start…
I attended the Philadelphia American Marketing Association meeting and award ceremony last night in Center City and met some of the most talented marketers in the area. The Keynote speaker was John Owens of ING Bank who concentrated on the importance of social media and marketing. He stressed that it is not going away and you need to be a part of it. He’s absolutely right! ING has a team...
Read MoreBig Fuel Names Holly Pavlika as Executive Creative Director
Award-winning Creative Visionary Joins Top Consumer Engagement Agency NEW YORK, Feb. 9 /PRNewswire/ — Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as well as the rest of the...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
My Networks
