Posts Tagged "Campaigns"
A branded app that brings you a little joy during volatile economic times.
PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come…
An interesting and certainly amusing concept from PUMA. If they’re hoping to target a young male demo, this is certainly the right play. That said, does it do any damage to the brand? There is very little association between what this app does with the PUMA brand. Which means that the brand become aligned with what the app represents, rather than the utility it provides. Seems like an odd choice and more something a brand like Axe could pull off.
You can download the app at puma.com or the iTunes app store
Read MoreIs social media a fad? Or is it the biggest shift since the Industrial Revolution?
Welcome to the World of Socialnomics
Socialnomics: How social media transforms our lives and the way we do business.
Key Stats from the Video:
By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network.
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction — 1 in 6 higher education students are enrolled in online curriculum
80% of companies using LinkedIn as a primary tool to find employees.
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices… people update anywhere, anytime… imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé… In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
Wikipedia has over 13 million articles… some studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English
There are over 200,000,000 Blogs — 54% of bloggers post content or tweet daily
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations. Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people with DVRs skip ads
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
25% of Americans in the past month said they watched a short video… on their phone
According to Jeff Bezos 35% of book sales on Amazon are for the Kindle
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy — Listening first, selling second.
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
Read MoreTrident Thinks Small, Happy
Trident targets the “little piece of happy” of the brand instead of taking the materialistic approach
These short 15 second ads are not meant to deliver a long, drawn out, deep message but instead to provide the audience with a smile or a ‘moment of happiness.’ The campaign has been in the works for three years and sprang as a result of asking customers what Trident truly looked like to them.
Read more at Brandweek: Trident Thinks Small, Happy.
Read MoreMarketers, your audience has a big head start…
I attended the Philadelphia American Marketing Association meeting and award ceremony last night in Center City and met some of the most talented marketers in the area. The Keynote speaker was John Owens of ING Bank who concentrated on the importance of social media and marketing. He stressed that it is not going away and you need to be a part of it. He’s absolutely right! ING has a team dedicated to social networking and is brand that “gets it.” As marketing consultants, we have the ultimate responsibility of strategizing, managing and measuring our client’s campaigns in the most effective and efficient way possible. We also tend to gravitate towards media that we’re comfortable with. Time to step out of your comfort zone!
At one point in the presentation Owens kindly asked everyone to stand and cluck like a chicken – which most did (including me, I hate to admit). The point he was trying to make, an extremely valid one and one my father always reinforced (as a Naval Officer), was “never follow.” It’s the easiest way to run your ship aground! Of course, that’s a great life lesson as well but with regards to social media, what works for one brand might not work for yours or your audience. Your efforts must be customized. I know you’re saying “yeah, yeah, yeah, Meg…we know that…nothing new here.” Here’s the kicker, you’re not in control anymore! Your audience is. The sooner you realize that, the better off you’ll be. They are the driving force now and your efforts must be customized to how they want to receive information.
My best advice is to listen. If you didn’t hear that…I said LISTEN! So what the hell does that mean, Meg? It means that your customers/clients/supporters/haters are out there talking about you/your products/your industry/your brand right now. They’re praising you. Hating you. Referring you. Comparing you. You need to know what they’re saying. So listen! There are many free applications out there to do just that. Try Addictomatic.com where you can plug in keywords and see where conversations are happening relative to that word(s). Or buy a “listening” application that is more robust like Radian6 that can measure sentiment, tell you if most people are mentioning you in blogs or on Facebook or Twitter. As marketers, I don’t have to tell you how valuable this knowledge is!
In the end, it all comes down to ROI. With social networking, it’s not as easy as tracking a lead from a website to a sale and generating a cost-per-lead/cost-per-sale. With social networking, you have to determine what a “win” is for your company. Is it exposure that your company otherwise could have never afforded? Is it market research – identifying trends in your target markets? Is it driving traffic? Engaging your consumers? The ultimate “win” is a sale – no doubt – but folks, again, you need to be doing this so don’t use ROI as an excuse. Pick a win and go with it. You don’t have a choice anymore! If you build it, they will not come! You need to go to them and they have quite a head start on you!
Contributed by Meg Ferguson
Read MoreBig Fuel Names Holly Pavlika as Executive Creative Director
Award-winning Creative Visionary Joins Top Consumer Engagement Agency
NEW YORK, Feb. 9 /PRNewswire/ — Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as well as the rest of the creative team to develop consumer engagement programs that take brands from Content to Commerce.
As Big Fuel’s first-ever executive creative director, Pavlika will both set the vision and drive the process for creative concept development and execution at the agency. Pavlika will also utilize her passion and enthusiasm for her work and her team by playing a critical role in new business and mentoring others within the creative department. A well-known and accomplished creative director in the industry, Pavlika brings her award-winning creative style and builds on Big Fuel’s solid foundation of audience-driven strategic leadership, brilliant project execution across the whole media spectrum and the ability to cost-effectively deliver content to the audiences that demand it.
“Having known Ian from within the industry for a number of years, I was excited at the prospect of finally being able to work with him, and after meeting the rest of the partners at Big Fuel, I felt like I’d entered creative heaven,” Pavlika said. “This agency really is all about the big idea, and everything the company does reflects that. The energy, enthusiasm and drive at Big Fuel are contagious, and I can’t wait to be a part of the team.”
Among her creative notches, Pavlika has developed campaigns for leading brands like Xerox, Kraft, Crown Royal, BMW MINI, 3M, Sotheby’s, Bloomberg Radio, SunTrust, JPMorgan Chase, Bloomingdales and Rite Aid. Prior to joining Big Fuel, Pavlika served as the executive vice president and executive creative director at G2 Direct & Digital, where she managed a 45-person creative team and oversaw the agency’s new business team and production department. During her time at G2, Pavlika was also directly responsible for developing and building the pharmaceutical practice and creating award-winning campaigns for companies like Proctor & Gamble, Boehringer Ingelheim, Bristol Myers Squibb and Pfizer.
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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