Posts Tagged "Avi Savar"
Friending: Walker Jacobs, SVP Turner Digital Sports & Entertainment
Walker Jacobs is senior vice president of Turner Sports and Entertainment Digital, overseeing online advertising sales for the Turner Entertainment Group portfolio of TBS, TNT, truTV, Cartoon Network, Adult Swim, and GameTap, as well as the digital properties of Turner Sports which include NBA.com, NASCAR.com, PGA.com, PGATour.com, TBS Hot Corner at MLB.com, and broadband channel TNT Overtime at NBA.com. He is based in New York and reports to David Levy, president of Turner Broadcasting Sales, Inc. and Turner Sports.
Since joining Turner in August 2007, Jacobs has built a team that develops integrated sales and marketing solutions for advertisers across the sports and entertainment portfolio of television networks and businesses, and drives all ad sales on the internet, video-on-demand (VOD), and mobile platforms. Under Jacobs’ leadership, the newly-formed group has made groundbreaking strides in the digital ad sales arena. In May 2008, Jacobs played an integral role in launching the Turner Network, a consortium of nearly twenty online destinations that include entertainment, news, sports, kids and young adult digital platforms. The creation of the Turner Network broke affiliation with third-party ad networks to better develop, package and execute all digital inventory, and allows distinct advertising opportunities that leverage Turner’s portfolio of world-class brands and visitor demographics.
In July 2008, Jacobs helped Turner Sports and Entertainment Ad Sales broker a multi-year strategic alliance with Yahoo! Inc. that allowed the two companies to collaborate on advertising and sports-related content. The agreement established Turner as the exclusive representative of online advertising sales for the NBA, golf and NASCAR pages of Yahoo! Sports, the #1 online sports destination, and provided increased exposure of Turner sports content to Yahoo! audiences.
Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of Reuters.com, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S., Canada and Latin America. Notably, while at Reuters, Jacobs negotiated a partnership with NASDAQ and subsequently managed sales of “Times Square Squared,” a venture that combined The Reuters Sign and NASDAQ Tower as the world’s largest outdoor digital display system, based in Times Square, New York. Jacobs joined Reuters by way of the company’s March 2003 acquisition of Multex Incorporated, a leading financial research and information company. Prior to the merger, as vice president, he managed the media business and advertising sales for Multex Investor and Marketguide properties. Jacobs began his executive career in media as Publisher of Institutional Investor Online, responsible for general management, operations, advertising sales, e-commerce and marketing of their websites.
Jacobs serves on the Board of Directors for Junior Achievement New York. He is a graduate of John Carroll University and currently resides in Manhattan with his wife Jennie and his daughter Louise.
New & Coming Soon! Our New Original Series “Friending…”
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who have helped redefine the space and are ready to discuss how the changing economic landscape will mold a new way of marketing.
‘Friending…’ will bring you insights from today’s marketing, advertising and entertainment leaders on the subject of consumer engagement, branded content, social media and communications in today’s new media landscape.
Tags: Big Fuel, DM2, Friending, Avi Savar, digital advertising, digital marketing, social media”
The first series of interviews will be shot on October 27th at The Digital Advertising and Publishing Conference (DPAC) in New York and we very excited by the list of high level executive who are lined up to participate.
Read MoreWelcome to the world of Me-Cast!
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”The new mantra for today is the world of “Me-Cast”
Who needs to spend $350,000+ on a slick commercial these days? In the world of Me-Cast, if you give consumers the content they want, the platforms to create their own content and the tools to share it with their networks, you’ll get more visibility for your brand than through traditional methods and at a fraction of the cost.
So, what should marketers do as the world of Me-Cast takes over?
Read MoreCollege Humor Explains “Branded Content”
This is a pretty hysterical parody video about branded content – courtesy of Nicholas Carlson.
It shows the College Humor guys struggling with a fictional company that wants to brand the crap out of their video (but of course sets the stage by saying they don’t want to interfere with the creators’ voice).
Best quote:
“Branded content. Webisode. Mobisode. Hybrid. Multiplatform. Hyper-distribution. Integrated. Organic. Social. Viral. Community. CPM. Efficiency. Organic. Beacon. Embeddable. Dina Kaplan. Widget.”
Posted via web from Avi Savar
Read MoreBig Fuel Names Holly Pavlika as Executive Creative Director
Award-winning Creative Visionary Joins Top Consumer Engagement Agency
NEW YORK, Feb. 9 /PRNewswire/ — Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as well as the rest of the creative team to develop consumer engagement programs that take brands from Content to Commerce.
As Big Fuel’s first-ever executive creative director, Pavlika will both set the vision and drive the process for creative concept development and execution at the agency. Pavlika will also utilize her passion and enthusiasm for her work and her team by playing a critical role in new business and mentoring others within the creative department. A well-known and accomplished creative director in the industry, Pavlika brings her award-winning creative style and builds on Big Fuel’s solid foundation of audience-driven strategic leadership, brilliant project execution across the whole media spectrum and the ability to cost-effectively deliver content to the audiences that demand it.
“Having known Ian from within the industry for a number of years, I was excited at the prospect of finally being able to work with him, and after meeting the rest of the partners at Big Fuel, I felt like I’d entered creative heaven,” Pavlika said. “This agency really is all about the big idea, and everything the company does reflects that. The energy, enthusiasm and drive at Big Fuel are contagious, and I can’t wait to be a part of the team.”
Among her creative notches, Pavlika has developed campaigns for leading brands like Xerox, Kraft, Crown Royal, BMW MINI, 3M, Sotheby’s, Bloomberg Radio, SunTrust, JPMorgan Chase, Bloomingdales and Rite Aid. Prior to joining Big Fuel, Pavlika served as the executive vice president and executive creative director at G2 Direct & Digital, where she managed a 45-person creative team and oversaw the agency’s new business team and production department. During her time at G2, Pavlika was also directly responsible for developing and building the pharmaceutical practice and creating award-winning campaigns for companies like Proctor & Gamble, Boehringer Ingelheim, Bristol Myers Squibb and Pfizer.
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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