Posts Tagged "Advertising"
CNBC Video: Pete Blackshaw on the Future of Advertising
Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.
Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA), and presently sits on its board and co-chairs its ethics committee. He presently authors a bi-weekly column on digital marketingpetepic5 strategy targeted to Chief Marketing Officers for the ClickZ marketing network. He’s frequently quoted in major publications, and he authors several work and personal blogs, including Hybridbuzz and parenting centered blog Dosbebes. On Facebook, Pete manages the Consumer Generated Media , Digital Cincinnati ,and Web 2.0 Dads groups.
Read MoreNew & Coming Soon! Our New Original Series “Friending…”
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who have helped redefine the space and are ready to discuss how the changing economic landscape will mold a new way of marketing.
‘Friending…’ will bring you insights from today’s marketing, advertising and entertainment leaders on the subject of consumer engagement, branded content, social media and communications in today’s new media landscape.
Tags: Big Fuel, DM2, Friending, Avi Savar, digital advertising, digital marketing, social media”
The first series of interviews will be shot on October 27th at The Digital Advertising and Publishing Conference (DPAC) in New York and we very excited by the list of high level executive who are lined up to participate.
Read MoreExpense-a-Steak App Takes on Recession… and your accounting department!
This is a terrific example of smart and relevant content. A simple application that doesn’t provide much utility, but worth a laugh and hits a bulls-eye for relevancy.
Here’s the context: The economy has been a bit on the soft side, putting a great deal of pressure on certain industries: the banking industry, the media industry, the brokerage industry, the advertising industry and, in a poignant example of collateral damage, the $108 steak ‘n’ fries-for-two industry.
Read MoreGo to expenseasteak.com and fill in the obscenely large amount of your Maloney & Porcelli meal. Out will come a PDF of receipts for exactly that amount — innocuous (and extremely realistic) proof of purchases for taxis, panini lunches, office supplies, business books and so on. Accounting doesn’t ask why you’ve bought $700 worth of anti-static floor mats and toner? That’s their problem.
Read the full review here: Advertising Age – Garfield’s Ad Review.
Study: Stay-at-home moms dominate social media
Mothers with children at home are more likely to use social media than any other average person, according to a national study released Wednesday.
The Retail Advertising and Marketing Association study showed that more than 60 percent of stay-at-home moms are more likely to use Facebook, more than 42 percent are more likely to use MySpace and nearly 17 percent are more likely to use Twitter. That’s compared to average adults – 50 percent of which use Facebook, 34 percent that use MySpace and 15 percent that use Twitter.
The findings show retailers what advertising and marketing opportunities can be found on the Internet and within social media sites.
“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
Nearly 94 percent of the moms surveyed said they seek advice before buying products or services and more than 97 percent said they give advice on products or services purchased.
The study also mapped where moms like to shop for their clothes and their children’s clothes. Nearly 33 percent prefer department stores for their clothes and more than 23 percent prefer specialty stores. Nearly 31 percent like discount stores for children’s clothes, while 20 percent said department stores and nearly 18 percent said specialty apparel stores.
http://denver.bizjournals.com/denver/stories/2009/09/14/daily43.html
Read MoreMajority of US Consumers Peeved by Internet Ads
At the same time as many internet advertisers are ramping up their web advertising efforts, the majority of US consumers say they are very frustrated by many common types of internet ads, according to a recent study by Harris Interactive, which cites pop-ups, ads that are “moused over,” difficult-to-close ads, and musical ads as some of the worst offenders.
Ads that spread across the page and cover the content beneath them are the most vexing for consumers, with 80% of respondents in the study deeming these types to be very frustrating. Ads on which consumers can’t find the skip or close button are a close second, with 79% of respondents similarly annoyed, the survey found.
About Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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