Where Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay Relevant in Web 3.0
Read the article on CommPRO.biz As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media. Web 2.0 – and social media – brought with it an era of connectivity and reciprocity. And today, branded content now tells stories, and provides value to the consumer. So what will the next...
Read MoreOscar Rolls out Its Red Carpet for Social Media
Oscar Rolls out Its Red Carpet for Social Media By Avi Savar Two years ago, Slumdog Millionaire took home 8 golden statues. Hugh Jackman sang and danced his way into America’s hearts. And Ben Stiller did a hilarious Joaquin Phoenix impression. Yet the 81st Annual Academy Awards ranked as the 3rd least-watched ceremony from the last 20 years. It looked as though the general public was suddenly...
Read MoreThe Social Bowl: Real Influencers Keep Brand-versations Going Year-Round
Read the article on Forbes.com Let’s admit it. For marketers, Super Bowl Sunday has nothing to do with the ball. It’s opening night for the big brand ads to imprint themselves on 70 million people in 30-second bits. The dollars that are poured into the biggest paid-media event of the year do get results: Every year at least one brand finishes the night with a big win. Unlike the big game,...
Read MoreSocial Media Predictions For 2012
My recent Forbes Article discussed social media trends for 2012. You can read the article here, or at Forbes.com, enjoy! Companies sometimes gripe that social media is useless as a branding tool. For marketers, converting messages into transactions is the Holy Grail, but if they don’t quickly materialize through new media outlets, that’s no reason to throw in the towel. Facebook, Twitter,...
Read MoreWhy you should care about 4Square.
Mark my words, Geo-location will be at the heart of Social Media. Social Media Is About Me. I had the good fortune to hear Peter Theil speak a few weeks ago. He shared a lot of wisdom from behind his podium — one memorable moment for me was his answer to the question “why did Facebook succeed where other social networks (ie. MySpace) stalled out?” His answer was simple and...
Read More10 Reasons Brands Need a Social Media AOR
Is 2011 the Year of the Social Media AOR? There is no doubt social media is here to stay. Anyone who still says that social is a flash in the pan (and yes, there are people are still saying it) must be living on a different planet. So now that social has crossed the chasm, do brands need a dedicated social media agency? My answer, even if I am slightly biased, is unequivocally yes. Brands need a...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
My Networks
