Where Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay Relevant in Web 3.0
Read the article on CommPRO.biz As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media. Web 2.0 – and social media – brought with it an era of connectivity and reciprocity. And today, branded content now tells stories, and provides value to the consumer. So what will the next...
Read MoreOscar Rolls out Its Red Carpet for Social Media
Oscar Rolls out Its Red Carpet for Social Media By Avi Savar Two years ago, Slumdog Millionaire took home 8 golden statues. Hugh Jackman sang and danced his way into America’s hearts. And Ben Stiller did a hilarious Joaquin Phoenix impression. Yet the 81st Annual Academy Awards ranked as the 3rd least-watched ceremony from the last 20 years. It looked as though the general public was suddenly...
Read MoreMary Meeker Presents 2011 Internet Trends
Kleiner Perkins partner and former Morgan Stanley analyst Mary Meeker took the stage at Web 2.0 Summit to present her annual trends report. The deck is filled with tons of stats and insights that I found fascinating and felt compared to share. That Mary Meeker is one smart lady… KPCB Internet Trends (2011) Her 12 trend topics are below: 1. Globality – We Aren’t In Kansas Anymore… Meeker...
Read MoreFive Social Media Tenets Every Agency Should Embrace
This season, social is the new black. Fashion victim, fashionista: these are words not easily applied to me. However, I have learned one valuable lesson over the years by observing an industry that’s always on the lookout for the next big thing: if you wait long enough, past trends and patterns will make a comeback. This is exactly to the case with social media right now. As all things...
Read More85 Awesome, useful and beautiful Social Media infographics
80 Social Media that are worth 1,000 words and more. A picture is worth a thousand words so we collected 80 amazing, informative, interesting and useful social media infographics also known as charts and graphs. But calling some of these mere charts and graphs would not be doing justice to their beauty or their ability to tell a story. And I don’t think you have to be an creative director like...
Read MoreSmartphone owners a ‘threat’ to retailers
US consumers are using their iPhones, BlackBerrys and Android phones for in-store research, according to new data from Compete. A survey from the researchers, covering the third quarter of 2009, suggested that 52% of smartphone owners use their handsets to check product descriptions, that 36% check rival retailers’ prices when deciding whether or not to buy a product, and that 34% used...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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