Big Fuel Creates ‘The American Quilt’ for Stetson
Big Fuel, a full-service marketing and communications agency with a focus on branded content and social media, has launched an innovative new website for The Stetson Hat Company. Millions of consumers know the Stetson brand for its signature western hats and dress hats along with fragrance, apparel, footwear and eyewear. Stetson is an iconic American brand, and the new site (www.stetson.com) has been designed to highlight the brand’s traditions, history, and social identity.
The site dynamically pulls content from popular social networks to showcase how the brand is woven into the fabric of American culture to create the Stetson “American Quilt.” Additionally, the application continues to bring to life the Stetson “Made of America” positioning by asking visitors to contribute their own stories, photos and videos to the Quilt. “Every Stetson has a story. Generations of people have created memories to last a lifetime while wearing our hats and other products,” said Pam Fields, CEO of Stetson. “The new website allows us to engage with consumers and provide them with a forum to share their stories and love of the brand.” In addition to joining a lively community at www.stetson.com, site visitors have the opportunity to participate in contests and members-only promotions, including the chance to win a $500 Stetson wardrobe. The new site also features photos and descriptions of the brand’s entire line of products, a retail locator and “share” functionality.
“Our strategy in designing and developing the Stetson website was to build on the fact that Stetson is, and always has been, a big part of American culture. Their products naturally exist in social media through the lives of every day Americans. They truly are ‘Made of America’ and what better way to showcase that than through consumer generated media,” said Avi Savar, CEO of Big Fuel.
“Social media is a channel built on human stories – moments that are captured in photos, videos or conversations. In this case we are pulling from those human stories to tell a compelling product story,” added Holly Pavlika, Executive Creative Director, Big Fuel.
“Big Fuel’s experience in social media was the right fit for this experience, which we believe will quickly become the envy of the apparel marketplace,” continued Ms. Fields. “Building on their creative and technical savvy, Big Fuel also had the right knowledge, experience and creativity to help us navigate a complicated licensee and retailer network.”
Read MorebeUNSTOPPABLE… Big Fuel connects Opti-Free with music fans via Social Media
To promote Alcon’s Opti-Free Replenish Contact Lens Solution, Big Fuel worked with about 20 emerging artist to create branded experiences for OFR. Each band or artist created a video blog in which they shared with their fans an experience where they needed OFR while they were on tour. Each video created original, authentic content for their fans and a natural integration point for the product. These videos and free music were placed numerous branded widgets on independent bands’ Myspace pages and syndicated on the web. All content in the widget is “brought to you by OFR” and is fully trackable and can be analyzied and optimized for ultimate performance.
Once within the widget, users are prompted to answer one simple question, “Do you wear contact lenses?”. After the question is answered, the widget than acts as a music and video player allowing users to interact with the content.
Upon downloading free music or video, users are prompted to provide their information. In this case, name, email, birthday, gender and zip code, but can ask them anything. In addition to the branded engagements delivered over the course of this campaign and downloaded branded songs that live on past the promotion on users’ computers, multiple banners are displayed within the widget promoting a digital coupon.
Read MoreNominate Big Fuel for Mashable’s Open Web Awards…
Mashable is proud to present the 3rd annual Open Web Awards online competition. The Open Web Awards is an international online voting competition that covers major innovations in web technology and achievements in Social Media. Big Fuel is in the running for in the Social Media Agency category and we would love your support!
Read MoreNew & Coming Soon! Our New Original Series “Friending…”
A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who have helped redefine the space and are ready to discuss how the changing economic landscape will mold a new way of marketing.
‘Friending…’ will bring you insights from today’s marketing, advertising and entertainment leaders on the subject of consumer engagement, branded content, social media and communications in today’s new media landscape.
Tags: Big Fuel, DM2, Friending, Avi Savar, digital advertising, digital marketing, social media”
The first series of interviews will be shot on October 27th at The Digital Advertising and Publishing Conference (DPAC) in New York and we very excited by the list of high level executive who are lined up to participate.
Read MoreBig Fuel Names Holly Pavlika as Executive Creative Director
Award-winning Creative Visionary Joins Top Consumer Engagement Agency
NEW YORK, Feb. 9 /PRNewswire/ — Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as well as the rest of the creative team to develop consumer engagement programs that take brands from Content to Commerce.
As Big Fuel’s first-ever executive creative director, Pavlika will both set the vision and drive the process for creative concept development and execution at the agency. Pavlika will also utilize her passion and enthusiasm for her work and her team by playing a critical role in new business and mentoring others within the creative department. A well-known and accomplished creative director in the industry, Pavlika brings her award-winning creative style and builds on Big Fuel’s solid foundation of audience-driven strategic leadership, brilliant project execution across the whole media spectrum and the ability to cost-effectively deliver content to the audiences that demand it.
“Having known Ian from within the industry for a number of years, I was excited at the prospect of finally being able to work with him, and after meeting the rest of the partners at Big Fuel, I felt like I’d entered creative heaven,” Pavlika said. “This agency really is all about the big idea, and everything the company does reflects that. The energy, enthusiasm and drive at Big Fuel are contagious, and I can’t wait to be a part of the team.”
Among her creative notches, Pavlika has developed campaigns for leading brands like Xerox, Kraft, Crown Royal, BMW MINI, 3M, Sotheby’s, Bloomberg Radio, SunTrust, JPMorgan Chase, Bloomingdales and Rite Aid. Prior to joining Big Fuel, Pavlika served as the executive vice president and executive creative director at G2 Direct & Digital, where she managed a 45-person creative team and oversaw the agency’s new business team and production department. During her time at G2, Pavlika was also directly responsible for developing and building the pharmaceutical practice and creating award-winning campaigns for companies like Proctor & Gamble, Boehringer Ingelheim, Bristol Myers Squibb and Pfizer.
Read MoreBig Fuel Announces 2009 Predictions
Consumer Engagement Agency Ushers in a New Wave for Marketing;
Caps Off a Stellar Year in 2008
NEW YORK – Jan. 15, 2009
Big Fuel, the consumer engagement agency, today announced its vision for 2009, predicting a decline in the use of destination Web sites, a boom in marketing programs that combine accountability and new media sensibility and the shut-down of the “one stop shop.” The company, which ended 2008 with four new clients and launched a virtual think tank to connect brands and consumers, ContenttoCommerce.TV, is continuing to change the face and future of brand marketing for 2009 and beyond.
Big Fuel anticipates significant changes in the marketing and branding world in 2009, including:
• Accountability + New Media Sensibility = Success: Economic conditions are such that most brands can’t afford to spend money on wild schemes in the hope that something will “go viral.” At the same time, the consumer revolution is over, and consumers have wrestled control from the brands that serve them. The challenge: create marketing platforms that are more accountable than ever while adapting to the new media landscape.
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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