Dear Jon Hamm…
I was more than happy to add some leverage to the Grad Men campaign, started by students of Creative Circus to convince the actor Jon Hamm to speak at their commencement ceremony – as his Emmy-nominated TV character, Don Draper from AMC’s Mad Men!...
Read MoreBuick Gets in the Game with "Quest for the Keys"
Brand Channel‘s Sheila Shayon wrote a nice post about Big Fuel’s current campaign for Buick. Thanks Sheila! My favorite quote: “Witness “Quest for the Keys,” which marks Buick’s most innovative social marketing exercise to date.” Social media scavenging is now yielding ever bigger rewards for brands. Witness “Quest for the Keys,” which marks Buick’s most innovative social...
Read MoreBig Fuel Opens Detroit Office
Chrissie Thompson from the Detroit Free Press recently covered Big Fuel’s expansion into Detroit. Big Fuel, a 7-year-old New York social-media agency, has chosen Detroit for its first satellite office, becoming the latest advertising agency to follow General Motors marketing chief Joel Ewanick’s encouragement to put employees in downtown Detroit. The firm plans to employ about 30...
Read MoreGM’s New Social Media Marketing Agency Is Staffing Up (btw — that's us)
Todd Wasserman at Mashable recently posted a fun story about Big Fuel and the hyper-growth we have been experiencing. Big Fuel, the New York-based agency that handles all of General Motors’ social media marketing, is opening a Detroit office to service the account and is on a hiring binge. Avi Savar, the CEO and founder of Big Fuel (pictured), said he has about 15 people on the ground in Detroit...
Read MoreA Whirlwind Moves Into G.M.’s Marketing Office
New York Times columnist Stuart Elliot recently interviewed Joel Ewanick, GM’s newly appointed CMO. In the article, Joel talks about his new role, his new initiatives… including the hiring of Big Fuel to help make Social Media a huge priority! Read the full New York Times article...
Read MoreA Very Social Holiday…
A few drinks, some cheezy lyrics and one snowy backdrop later — this is what happens when a few Big Fuelers get their hands on a DV camera right before the holidays. Even though only a few brave souls made it into the video, ALL OF US at Big Fuel wish ALL OF YOU a very social Holiday, and a terrific New Year! (as long as you don’t hold this video against us in the future!)...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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