Where Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay Relevant in Web 3.0
Read the article on CommPRO.biz As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media. Web 2.0 – and social media – brought with it an era of connectivity and reciprocity. And today, branded content now tells stories, and provides value to the consumer. So what will the next...
Read MoreAvi Savar Named Inaugural President of Cannes Branded Content Jury
Setting the benchmark for creative excellence in communications, the International Festival of Creativity – Cannes Lions – will reward creativity in branded content & entertainment, defined as the creation of, or natural integration into, original content by a brand. Avi Savar, Founder and Chief Creative Officer of Big Fuel, a full-service global social media marketing and communications...
Read MoreCase Study: Colgate Wisp
How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a social media marketing agency. The mini brush created a new product category for Colgate and meant...
Read MoreSpotlight Presentation: A New Seat at the Table
I had the good fortune of participating in Digiday:SOCIAL in Los Angeles. It was a terrific event with some very relevant information… In addition to sitting on a few panels, I had the opportunity to speak for 20 minutes on the subject of Social Marketing — and why there is a need for a dedicated Social Media Agency. Historically, brands have sought different expertise to effectively...
Read MoreBranded Apps: Best Practices
Spotlight Presentation — From Content to Commerce: Branded Apps On December 10, 2009 I spoke at the digiday:APPS conference in Los Angeles. This is the presentation I made discussing best practices for brands looking for opportunities in social and mobile applications. I shared some basic principles for success across the branded content spectrum . Does your app pass the 6am test?...
Read MoreA New Seat: Consumer Engagment
A New Seat New marketing disciplines have emerged over time, as new channels of communication were developed. The first traditional advertising agency was established in 1852 to help brands generate awareness through channels like newspapers, eventually radio… and later television. As technology evolved, so did the need for more expertise. 1962 gave birth to direct marketing. Helping...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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