Cannes’ First Branded Content Grand Prix Goes to Chipotle
Jury Debates Whether ‘Back to the Start’ Film Is Ad, Or Content, Or Both Chipotle’s “Back to the Start” film combined with the brand’s Cultivate Foundation, a Chicago festival and a new loyalty program captivated the judges at the Cannes Lions festival’s first branded content and entertainment contest. The Grand Prix went to the campaign that comprised...
Read MoreAvi Savar on the Branded Content & Entertainment Lions Grand Prix
After a full week of judging and some very inspiring deliberation I was thrilled to announce the first Branded Content & Entertainment Cannes Lion Grand Prix winner ever. The week in Cannes was simply amazing, a true highlight for me personally and professionally, and this was the perfect way to end it....
Read MoreGoogle+ a Ghost Town as Brands Decamp for Pinterest
I was recently quoted in this AdAge article discussing the value, or lack thereof, of Google+ as it relates to a brands social channel eco-system. The full article written by Cotton Delo does a great job covering the topic. Avi Savar, founding partner at the social-media agency Big Fuel, said there’s a widely held notion that Google+ users skew male and technology-savvy, which means...
Read MoreSavar, Eslinger, Zacharias Topline Final Cannes 2012 Juries
The Cannes committee has rolled out its final jury lists and there are some notable names, as expected, in the bunch. Namely, Big Fuel’s founder/CCO Avi Savar will topline the Branded Content & Entertainment jury as president, Saatchi & Saatchi global digital creative director Tom Eslinger will oversee the Mobile Lions and Ivan Zacharias, director on the Stink roster, will take on the...
Read MoreWill Brands Draw Something?
I was quoted in Saya Weissman’s article in Digiday today talking about the insane adoption of Zynga’s new game DrawSomething. Draw Something is the latest digital phenomenon. It took the game just 50 days to get over 50 million downloads in just 50 days. The Zynga-owned game is simple and fun. It’s like playing an easier version of Pictionary on your iPhone with your friends or with...
Read MoreBrands Cheer Their Virtues With Anniversary Candles
I had a nice quote in this article by Stuart Elliot in today’s New York Times print and online editions Social media enable brands to amplify advertising centered on authenticity because the details of their history and heritage give them a story to tell to an audience that prizes “status and reputation,” said Avi Savar, chief creative officer at Big Fuel, a social media agency that is...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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