Archive for 'Press'
My latest article on Adotas… Welcome to the world of Me-Cast
Posted on August 13, 2009, by Avi Savar, under Business, Insights, Press, Trends.
Once upon a time we lived in a world of ‘Broad-cast’. But those days are over. The world of ‘Broad-cast’ was followed by ‘Narrow-cast’ with the introduction of direct marketing and interactive. Nice, but again, it’s not nearly as effective as it once was.”
The new mantra for today is the world of “Me-Cast”
Who needs to spend $350,000+ on a slick commercial these days? In the world of Me-Cast, if you give consumers the content they want, the platforms to create their own content and the tools to share it with their networks, you’ll get more visibility for your brand than through traditional methods and at a fraction of the cost.
So, what should marketers do as the world of Me-Cast takes over?
No Comments
Is Green Marketing Here to Stay?
Posted on June 16, 2009, by Avi Savar, under Business, Insights, News, Press.
My latest article for Adotas just launched… it tries to answer the question “Is Green Marketing Here to Stay?” The article breaks down several factors to come up with an answer.
First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players responsible for developing, distributing and promoting the products that fill the marketplace: manufacturers, brands and marketers.
The full story and detailed breakdown of these dynamics (marketplace, motivation, accessibility & key players) as it relates to “green marketing” can be found in my complete article on Adotas: Is green marketing here to stay?
No Comments
Video Best Practices: Part 2 – First Came Story… Now The Strategy
Posted on June 2, 2009, by Avi Savar, under Business, Insights, Press.
This is the follow up to last weeks article covering online video best practices — here’s an excerpt and link to the full article is below:
ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of online video that delivers with a strong story.
Now you have hit all the important points, element of surprise,thrown in a few laughs, some subtle sex appeal, and now you wait forthe eyeballs to come to you. And…nothing. Outside of views fromeverybody in the office, and snickering rivals, you’re barely a blip inthe forest that is YouTube.
Link: Read the full article at Adotas.com
No Comments
Keys for successful online video advertising
Posted on May 27, 2009, by Avi Savar, under Business, Insights, Press.
My first article as a contributing editor on Adotas.com — the first part of a 2-part story on video best practices… a quick excerpt is below, and a link to the full article follows. Enjoy!
ADOTAS — Every minute, about 10 hours of video is uploaded to YouTube, the number one site for uploading and viewing videos online. In fact, hundreds of millions of videos are watched each day on YouTube. Most quietly fade away. At Big Fuel, we’ve been working with advertisers to effectively deliver online video for years. Our videos don’t fade away, in fact, our last two videos generated over 1.5MM video views in less than 2 weeks. (Facebook Manners, Real Life Twitter) Here are some basic, yet essential, guidelines for success. These are some of the rules that we follow which allow us to guarantee results for our clients.
link: Read the full article at Adotas.com
No Comments
Big Fuel listed as 1 of 10 hot creative agencies to watch…
Posted on May 25, 2009, by Avi Savar, under Business, Press.
iMedia Connection’s Michael Estrin posted an article today listing “10 hot creative agencies to watch” — and what do you know, there was Big Fuel… Thanks for the props Michael!
Searching for great creative but not sure where to look? These agencies may not be on your radar, but they should be.Article Highlights:
- Many big agencies are making a play to go digital without being truly in the space
- The digital industry is seeing a disintegration between brilliant creative people and brilliant technologists
- The key is keeping existing/prospective clients off the track of following hype
Above all else, getting serious about digital means getting serious about creative, whether you’re talking about a simple banner ad or a cutting-edge viral campaign. After all, big ideas move successful campaigns in any medium, and the web is no exception.
But as larger agencies struggle to redefine themselves in the lean-and-mean digital ecosystem, a grassroots army of smaller, specialty shops is raising eyebrows. Some work on assignment from larger agencies, but others have begun taking ownership of the client relationship for themselves. While this is by no means an exhaustive list, these are some of the independent agencies that made us stand up and take notice with campaigns and ideas that push web creative forward.
Big Fuel
Agency Details:
One part think-tank for brand strategy and one part entertainment company, Big Fuel sees itself as the go-to agency for building user engagement. To date, it has worked with a diverse group of brands from FOX and NBCU to the U.S. Department of Justice.
Something Cool:
Some brands do media buys, others make media, which is exactly what Big Fuel did for Neutrogena’s “One Less Stress” campaign. Building on a successful Spring Break event, Big Fuel got teen girls using Neutrogena to audition for a web-based reality show that details a range of issues young women must face. Throughout the series, Neutrogena was positioned as the product that helps teenage girls reduce and manage their daily stresses.
The Most Exciting Thing About Digital Right Now?
“These are exponential times — from the way content is being consumed to the dramatic shift in audience control when it comes to marketing and advertising messages – and there is a need for new methods of engaging with consumers,” says Big Fuel founder Avi Savar. “This need is driven by new channels of communication and more audience fragmentation. Where it gets really exciting it that independent creative shops have tremendous opportunity to make a dramatic impact. Smaller agencies are able to leverage new technology, new media platforms, efficiencies in production process, etc., to do a lot more for brands with a lot less money — and typically in a third of the time. The opportunity to do great work while pioneering new ways of thinking is truly exciting.”
No Comments
4 Tips: Twitter marketing – DMNews
Posted on May 25, 2009, by Avi Savar, under Business, Insights, Press.
Twitter is everywhere and chock-full of consumers – so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you’re making the most of your microblogging efforts? Four experts share their top tips
Don’t just talk about yourself
Twitter is about tapping into trends and dialogue. It’s conversational and informational all at the same time, which provides a unique opportunity for marketers to build trust. If you only talk about yourself, your products or your service, people will ultimately tune out (unless, of course, you’re a brand like Apple and your products are the trend). As you get involved with the community, you should help solve problems, address concerns, provide real information and create value for your followers. Tell them things that they didn’t know. Make them laugh. Give them a reason to keep following you. And more importantly give them a reason to like you and talk about you.
Avi Savar, founder & CEO, Big Fuel Communications
A little blurb from yours truly featured in an article on DM News today.
No Comments
Big Fuel listed as 1 of 10 hot creative agencies to watch…
Posted on May 22, 2009, by Avi Savar, under Business, Press.
iMedia Connection’s Michael Estrin posted an article today listing 10 “hot creative agencies to watch” — and what do you know, there was Big Fuel… Thanks for the props Michael!
Article HIghlights:
- Many big agencies are making a play to go digital without being truly in the space
- The digital industry is seeing a disintegration between brilliant creative people and brilliant technologists
- The key is keeping existing/prospective clients off the track of following hype
Above all else, getting serious about digital means getting serious about creative, whether you’re talking about a simple banner ad or a cutting-edge viral campaign. After all, big ideas move successful campaigns in any medium, and the web is no exception.
But as larger agencies struggle to redefine themselves in the lean-and-mean digital ecosystem, a grassroots army of smaller, specialty shops is raising eyebrows. Some work on assignment from larger agencies, but others have begun taking ownership of the client relationship for themselves. While this is by no means an exhaustive list, these are some of the independent agencies that made us stand up and take notice with campaigns and ideas that push web creative forward.
Agency Details:
One part think-tank for brand strategy and one part entertainment company, Big Fuel sees itself as the go-to agency for building user engagement. To date, it has worked with a diverse group of brands from FOX and NBCU to the U.S. Department of Justice.Something Cool:
Some brands do media buys, others make media, which is exactly what Big Fuel did for Neutrogena’s “One Less Stress” campaign. Building on a successful Spring Break event, Big Fuel got teen girls using Neutrogena to audition for a web-based reality show that details a range of issues young women must face. Throughout the series, Neutrogena was positioned as the product that helps teenage girls reduce and manage their daily stresses.The Most Exciting Thing About Digital Right Now?
“These are exponential times — from the way content is being consumed to the dramatic shift in audience control when it comes to marketing and advertising messages — and there is a need for new methods of engaging with consumers,” says Big Fuel founder Avi Savar. “This need is driven by new channels of communication and more audience fragmentation. Where it gets really exciting it that independent creative shops have tremendous opportunity to make a dramatic impact. Smaller agencies are able to leverage new technology, new media platforms, efficiencies in production process, etc., to do a lot more for brands with a lot less money — and typically in a third of the time. The opportunity to do great work while pioneering new ways of thinking is truly exciting.”
No Comments
