Avi Savar is the Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands.
Avi Savar began his career in the agent-training program at ICM in Los Angeles. Soon after, Avi transitioned to the creative side of entertainment — as an independent producer, he created highly stylized programming for companies such as USA Networks, Fox, Columbia Tri-Star and Showtime.
Anticipating the convergence of technology and media in 1998, Avi founded and launched AtBalance Solutions – an online media company delivering Health, Fitness and Wellness related content to Fortune 1000 companies.
Recruited back to “traditional” television in 2001, Avi served as producer for ABC’s “Good Morning America,” before being asked to create and develop breakthrough entertainment programming for both MTV and VH1. Among other credits, he oversaw the production and was instrumental in the success of VH1’s hit series “The Fabulous Life of….”
In 2004, Avi launched Big Fuel. What started as a 1-man “branded content studio” has today grown into the largest social media agency in the world — with over 120 employees and clients that include: Starwood, H&M, Pepsico, T-Mobile, General Motors, Microsoft, Gore-Tex, Clorox, Children’s Place, Budwieser, and Philips.
In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis. Giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.
In addition to being President of the inaugural Cannes Branded Content Jury, Avi is also an advisor to several non-profit’s, including: UJA Federation and Grameen America. He is also an active investor and advisor to several media and technology companies, including: Project Decor, Wendr, Promoboxx, Proclivity Media, Urban Interns, CMP.LY, Hyphen Lab, DietBet, among others.
As a first-to-market innovator, Avi’s work continues to influence the shape of brand communications and media.