Posts made in June, 2012
Cannes’ First Branded Content Grand Prix Goes to Chipotle
Jury Debates Whether ‘Back to the Start’ Film Is Ad, Or Content, Or Both Chipotle’s “Back to the Start” film combined with the brand’s Cultivate Foundation, a Chicago festival and a new loyalty program captivated the judges at the Cannes Lions festival’s first branded content and entertainment contest. The Grand Prix went to the campaign that comprised...
Read MoreAvi Savar on the Branded Content & Entertainment Lions Grand Prix
After a full week of judging and some very inspiring deliberation I was thrilled to announce the first Branded Content & Entertainment Cannes Lion Grand Prix winner ever. The week in Cannes was simply amazing, a true highlight for me personally and professionally, and this was the perfect way to end it....
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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