Google+ a Ghost Town as Brands Decamp for Pinterest

Posted by Avi Savar on May 21, 2012 in Press | 0 comments

I was recently quoted in this AdAge article discussing the value, or lack thereof, of Google+ as it relates to a brands social channel eco-system.  The full article written by Cotton Delo does a great job covering the topic.

Avi Savar, founding partner at the social-media agency Big Fuel, said there’s a widely held notion that Google+ users skew male and technology-savvy, which means having a presence on the platform is useful for consumer-electronics brands such as Samsung and T-Mobile. Such companies could potentially research which aspects of a device resonate with their niche audiences before bringing it to market, for example.

“It’s a good place to do some community outreach and focus grouping, and to get insights from a specific type of demo,” Mr. Savar said. “Outside of that, I don’t find too much value for a brand to spend time, energy and resources there.”