Posts made in May, 2012
Google+ a Ghost Town as Brands Decamp for Pinterest
I was recently quoted in this AdAge article discussing the value, or lack thereof, of Google+ as it relates to a brands social channel eco-system. The full article written by Cotton Delo does a great job covering the topic. Avi Savar, founding partner at the social-media agency Big Fuel, said there’s a widely held notion that Google+ users skew male and technology-savvy, which means...
Read MoreWhere Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay Relevant in Web 3.0
Read the article on CommPRO.biz As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media. Web 2.0 – and social media – brought with it an era of connectivity and reciprocity. And today, branded content now tells stories, and provides value to the consumer. So what will the next...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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