Posts made in February, 2012
Oscar Rolls out Its Red Carpet for Social Media
Oscar Rolls out Its Red Carpet for Social Media By Avi Savar Two years ago, Slumdog Millionaire took home 8 golden statues. Hugh Jackman sang and danced his way into America’s hearts. And Ben Stiller did a hilarious Joaquin Phoenix impression. Yet the 81st Annual Academy Awards ranked as the 3rd least-watched ceremony from the last 20 years. It looked as though the general public was suddenly...
Read MoreWhat Is Branded Content & Entertainment, With Avi Savar
The next in a series of videos for the Cannes Lions International Festival. In this new clip, Big Fuel Founder and Chief Creative Officer Avi Savar takes the time to explain more about what Branded Content & Entertainment is and why he thinks its inclusion into Cannes Lions really recognises a new and important medium in marketing. Avi Savar is this year’s Jury President for the...
Read MoreAvi Savar On How To Enter The Branded Content & Entertainment Lions
The first in a series of videos for the Cannes Lions International Festival. Avi Savar is the Founder and Chief Creative Officer of Big Fuel, and this year’s President of the first-ever Cannes Lions Branded Content & Entertainment Lions. In this new video, he shares some insights into what those entering need to do to make sure their work does well when it comes to judging....
Read MoreAdvertising Fuels Facebook’s Monster $5 Billion IPO Company’s ad revenue hit $3.2 billion in 2011
I was quoted in Tim Peterson’s recent article in Adage today talking about Facebook and the hype surrounding their upcoming IPO. Even though Facebook has barely gotten started when it comes to advertising, the company can thank Madison Avenue for the stunning $5 billion initial public offering (IPO) it filed on Wednesday (Feb. 1). Advertising dollars accounted for 85 percent of Facebook’s...
Read MoreThe Social Bowl: Real Influencers Keep Brand-versations Going Year-Round
Read the article on Forbes.com Let’s admit it. For marketers, Super Bowl Sunday has nothing to do with the ball. It’s opening night for the big brand ads to imprint themselves on 70 million people in 30-second bits. The dollars that are poured into the biggest paid-media event of the year do get results: Every year at least one brand finishes the night with a big win. Unlike the big game,...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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