Posts made in January, 2011
Buick Gets in the Game with "Quest for the Keys"
Brand Channel‘s Sheila Shayon wrote a nice post about Big Fuel’s current campaign for Buick. Thanks Sheila! My favorite quote: “Witness “Quest for the Keys,” which marks Buick’s most innovative social marketing exercise to date.” Social media scavenging is now yielding ever bigger rewards for brands. Witness “Quest for the Keys,” which marks Buick’s most innovative social...
Read MoreJust Like That, The iPad Is Almost As Big As The Mac
CHART OF THE DAY: Apple’s iPad business has only been around for 9 months, but it has already generated almost $10 billion in revenue for Apple. Specifically, Apple shipped 14.8 million iPads last year, generating $9.6 billion in revenue. Last quarter alone, it shipped 7.3 million iPads for $4.6 billion in sales. That’s amazing. And what’s more amazing is that it’s almost the same amount of...
Read MoreBig Fuel Opens Detroit Office
Chrissie Thompson from the Detroit Free Press recently covered Big Fuel’s expansion into Detroit. Big Fuel, a 7-year-old New York social-media agency, has chosen Detroit for its first satellite office, becoming the latest advertising agency to follow General Motors marketing chief Joel Ewanick’s encouragement to put employees in downtown Detroit. The firm plans to employ about 30...
Read MoreGM’s New Social Media Marketing Agency Is Staffing Up (btw — that's us)
Todd Wasserman at Mashable recently posted a fun story about Big Fuel and the hyper-growth we have been experiencing. Big Fuel, the New York-based agency that handles all of General Motors’ social media marketing, is opening a Detroit office to service the account and is on a hiring binge. Avi Savar, the CEO and founder of Big Fuel (pictured), said he has about 15 people on the ground in Detroit...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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