Posts made in July, 2010

Case Study: Colgate Wisp

Posted by Avi Savar on Jul 6, 2010 in Featured, Thinking | 0 comments

How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent Colgate-Palmolive had a unique marketing challenge in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a social media marketing agency. The mini brush created a new product category for Colgate and meant...