Posts made in April, 2010
82,000,000 Moms in the US… Does your brand have Mom-Entum?
I’m thrilled to announce the release of a major research study conducted by Big Fuel called Mom-entum. This 50-page report sets the new ground rules for establishing brand relationships with America’s 82 million moms.
“Mom-entum” is Comprehensive Look at How America’s 82 Million Moms Are Reinventing Marketing in the Digital Age; New Rules that Advertisers Must Live By.
Big Fuel’s Study Reveals Secrets To Influencing Moms Through Social Media
“Mom-entum” is Comprehensive Look at How America’s 82 Million Moms Are Reinventing Marketing in the Digital Age; Rules that Advertisers Must Live By
She spends two hours a day connecting with friends, family and acquaintances online. She’s almost never caught outside the house without her cell phone. She watches over 90 minutes of YouTube videos every month. And she never, ever wants to be preached to by advertisers.
“Mom-entum”, a pioneering report by social media and branded content agency Big Fuel, sets the new ground rules for establishing brand relationships with America’s 82 million moms. As a group, this immense and potent demographic is redefining marketing in the 21st century. To impact this new generation of moms, companies must understand how to use social media effectively.
The Connected Mom is a force no one in American commerce has experienced before. The established rules of engagement no longer apply. As we state in ‘Mom-entum’, the hard part is balancing content with brand messaging and finding the right tone and authenticity. Make no mistake about it—the old model of ‘push marketing’ is over forever. Brands must engage moms through honest, respectful conversation.
Does Your Brand Have Mom-entum?
Consider these facts about The Connected Mom from the “Mom-entum” report:
* 35 million U.S. moms are actively engaged online;
* 86% of all U.S. women have a social media profile;
* 52% of moms read blogs regularly—and 15% own and maintain their own blog;
* 75% go online to research products and services before purchasing;
* The top three sources moms use for product research and purchase advice are mom-focused websites, user reviews on shopping websites, and magazine articles;
* Over 80% of moms look to online videos to see a product in action;
* 85% of moms enjoy casual online games and/or applications regularly.
In the digital age, moms are not only connected but also self-directed and in charge of their opinions. She’s blogging, texting, tweeting and networking. She doesn’t want to be “sold”—instead she wants to reach her own conclusions and to share those conclusions with others. For marketers this is an incredible opportunity, as long as they respect moms’ emotional and pragmatic concerns.
“Mom-entum” is a fact-filled, insightful and powerful guide to this new dynamic. It includes twenty topline things to remember when marketing to moms, along with real-world examples of how companies are engaging moms correctly through social media. It also features The Mom Content Spectrum, an overview for building and telling the kind of stories moms like to hear and share with her social community.
“Mom-entrum” is available as a free download at www.HaveMomentum.com, Big Fuel’s microsite about social media and The Connected Mom.
Read More85 Awesome, useful and beautiful Social Media infographics
80 Social Media that are worth 1,000 words and more.
A picture is worth a thousand words so we collected 80 amazing, informative, interesting and useful social media infographics also known as charts and graphs. But calling some of these mere charts and graphs would not be doing justice to their beauty or their ability to tell a story. And I don’t think you have to be an creative director like me to appreciate their beauty.
Typically infographics are used to show weather, maps and statistical data, but because the social media landscape is often very complex to articulate it’s spawned a plethora of awesome infographics.
Guru Edward Tufte is reportedly joining the Recovery Independent Advisory Panel to track the recovery to explain $787 billion in recovery stimulus funds. I can’t wait to the infographic for this. And with a little digging I also discovered Obama loves infographics. But I think Brian Solis holds the top slot for amazing social media graphics with the Conversation Prism.
What’s your favorite infographic? If you have others to add to this, please send them our way and we’ll add them to this compendium.
Read MoreFriending: Walker Jacobs, SVP Turner Digital Sports & Entertainment
Walker Jacobs is senior vice president of Turner Sports and Entertainment Digital, overseeing online advertising sales for the Turner Entertainment Group portfolio of TBS, TNT, truTV, Cartoon Network, Adult Swim, and GameTap, as well as the digital properties of Turner Sports which include NBA.com, NASCAR.com, PGA.com, PGATour.com, TBS Hot Corner at MLB.com, and broadband channel TNT Overtime at NBA.com. He is based in New York and reports to David Levy, president of Turner Broadcasting Sales, Inc. and Turner Sports.
Since joining Turner in August 2007, Jacobs has built a team that develops integrated sales and marketing solutions for advertisers across the sports and entertainment portfolio of television networks and businesses, and drives all ad sales on the internet, video-on-demand (VOD), and mobile platforms. Under Jacobs’ leadership, the newly-formed group has made groundbreaking strides in the digital ad sales arena. In May 2008, Jacobs played an integral role in launching the Turner Network, a consortium of nearly twenty online destinations that include entertainment, news, sports, kids and young adult digital platforms. The creation of the Turner Network broke affiliation with third-party ad networks to better develop, package and execute all digital inventory, and allows distinct advertising opportunities that leverage Turner’s portfolio of world-class brands and visitor demographics.
In July 2008, Jacobs helped Turner Sports and Entertainment Ad Sales broker a multi-year strategic alliance with Yahoo! Inc. that allowed the two companies to collaborate on advertising and sports-related content. The agreement established Turner as the exclusive representative of online advertising sales for the NBA, golf and NASCAR pages of Yahoo! Sports, the #1 online sports destination, and provided increased exposure of Turner sports content to Yahoo! audiences.
Before joining Turner, Jacobs served as senior vice president of the Reuters Americas Media Group, responsible for general management of Reuters.com, managing ad sales and business development, as well as content sales for Reuters Media Business in the U.S., Canada and Latin America. Notably, while at Reuters, Jacobs negotiated a partnership with NASDAQ and subsequently managed sales of “Times Square Squared,” a venture that combined The Reuters Sign and NASDAQ Tower as the world’s largest outdoor digital display system, based in Times Square, New York. Jacobs joined Reuters by way of the company’s March 2003 acquisition of Multex Incorporated, a leading financial research and information company. Prior to the merger, as vice president, he managed the media business and advertising sales for Multex Investor and Marketguide properties. Jacobs began his executive career in media as Publisher of Institutional Investor Online, responsible for general management, operations, advertising sales, e-commerce and marketing of their websites.
Jacobs serves on the Board of Directors for Junior Achievement New York. He is a graduate of John Carroll University and currently resides in Manhattan with his wife Jennie and his daughter Louise.
About Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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