Posts made in March, 2010

Spotlight Presentation: A New Seat at the Table

Posted by Avi Savar on Mar 18, 2010 in Speaking, Thinking | 0 comments

I had the good fortune of participating in Digiday:SOCIAL in Los Angeles. It was a terrific event with some very relevant information… In addition to sitting on a few panels, I had the opportunity to speak for 20 minutes on the subject of Social Marketing — and why there is a need for a dedicated Social Media Agency.

Historically, brands have sought different expertise to effectively deliver messages across different communications channels. From traditional advertising, to direct marketing, to digital, to search. Over time, new channels of communication have given birth to new marketing disciplines. Social Media is a channel of communication, a channel driven by “people stories”. This new “consumer-driven” channel is different from any we’ve seen before and requires a new way of thinking. It requires expertise that differs from any other market channel.

It requires “A New Seat at the Table.”

Presented by: Avi Savar, Founder and CEO of Big Fuel Communications.