Branded Apps: Best Practices
Spotlight Presentation — From Content to Commerce: Branded Apps
On December 10, 2009 I spoke at the digiday:APPS conference in Los Angeles. This is the presentation I made discussing best practices for brands looking for opportunities in social and mobile applications. I shared some basic principles for success across the branded content spectrum . Does your app pass the 6am test? Who’s App is Anyway? If You Build it Will They Come? These are the key topics helping take your app from content… to commerce.
About Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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