Expense-a-Steak App Takes on Recession… and your accounting department!

Posted by Avi Savar on Oct 5, 2009 in Innovation & Creativity | 0 comments

This is a terrific example of smart and relevant content. A simple application that doesn’t provide much utility, but worth a laugh and hits a bulls-eye for relevancy.

Here’s the context: The economy has been a bit on the soft side, putting a great deal of pressure on certain industries: the banking industry, the media industry, the brokerage industry, the advertising industry and, in a poignant example of collateral damage, the $108 steak ‘n’ fries-for-two industry.

Go to expenseasteak.com and fill in the obscenely large amount of your Maloney & Porcelli meal. Out will come a PDF of receipts for exactly that amount — innocuous (and extremely realistic) proof of purchases for taxis, panini lunches, office supplies, business books and so on. Accounting doesn’t ask why you’ve bought $700 worth of anti-static floor mats and toner? That’s their problem.

Read the full review here:  Advertising Age – Garfield’s Ad Review.