Posts made in September, 2009
Do you want to be a Professional Tweeter?
More and more companies are using Twitter as part of their social media and marketing efforts to communicate with their customers, build rapport, gather consumer-generated ideas and fix consumer complaints. And with that, there has risen a need for Professional Twitters.
According to a survey by Nielsen, Twitter experienced an impressive 1382% growth in the US in the last year, making it the fastest growing network by far. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama. There are over 200,000,000 million bloggers of which 54% are Tweeting daily. So more and more companies are posting job opportunities for the position of the Company Twitterer.
So what would the job requirements look like? Start with experience Twittering and a large following of followers. 850 followers is considered a modest number of followers. Another plus would be experience in handling customers. Personality is key as one of the most important aspects of a great Twitterer is a digital personality. And one should also have a working knowledge of the importance of branding since you in effect would be the brand spokesperson. Excellent writing skills and the ability to hone pithy statements down to 140 characters is also essential. You should also be a quick thinker as things in the Twittersphere happen at lightening speed. Endurance is also critical as the Twittersphere never sleeps. Can you be “on” 24/7 for a global company? One professional Twitter claims that if you don’t respond within 3-4 hours, you might as well not respond at all.
To help you with your Twittering, there are over 140+ Twitter tools out there to help you but the following are the top favorites.
Tweetdeck:
Tweetdeck is a stream management system that allows you to shorten links, upload pictures instantly and give you many ways you manage your Twitter stream.
TweetLater:
TweetLater lets you schedule Tweets and automate things like following people who are following you and send an automatic thank you.
TwitPic:
With TwitPic you can post pictures at the speed of light.
TwitScoop:
Twitter is often beating new channels to the scoop. With TwitScoop, you can watch trends that are happening on Twitter in real time.
TweetBeep:
TweetBeep can ease your keeping up with the Twittersphere by notifying you when someone mentions one of the words or phrases you’re watching.
Intel CMO on Future of Web and Media
This video discusses the changing face of media, technology, TV and what future consumers will see because of the innovation that companies like Intel and others are creating today. Matt Kelly caught Sean Maloney, chief sales and marketing officer for Intel. (Watch this video and read the full article on HowStuffWorks.com)
Read MoreIs social media a fad? Or is it the biggest shift since the Industrial Revolution?
Welcome to the World of Socialnomics
Socialnomics: How social media transforms our lives and the way we do business.
Key Stats from the Video:
By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network.
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)… Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction — 1 in 6 higher education students are enrolled in online curriculum
80% of companies using LinkedIn as a primary tool to find employees.
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices… people update anywhere, anytime… imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé… In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
Wikipedia has over 13 million articles… some studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English
There are over 200,000,000 Blogs — 54% of bloggers post content or tweet daily
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations. Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people with DVRs skip ads
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
25% of Americans in the past month said they watched a short video… on their phone
According to Jeff Bezos 35% of book sales on Amazon are for the Kindle
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy — Listening first, selling second.
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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