What is Consumer Engagement? And what does it mean to you?
This is an excerpt from Forrester’s Marketing Forum in Los Angeles. Senior Analyst Brian Haven talks about the four I’s – involvement, interaction, intimacy, and influence — provide a framework for better understanding and measuring consumer engagement with your customers.
About Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
My Networks
