Video Best Practices: Part 2 – First Came Story… Now The Strategy
This is the follow up to last weeks article covering online video best practices — here’s an excerpt and link to the full article is below:
ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of online video that delivers with a strong story.
Now you have hit all the important points, element of surprise,thrown in a few laughs, some subtle sex appeal, and now you wait forthe eyeballs to come to you. And…nothing. Outside of views fromeverybody in the office, and snickering rivals, you’re barely a blip inthe forest that is YouTube.
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Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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