Posts made in June, 2009
Trident Thinks Small, Happy
Trident targets the “little piece of happy” of the brand instead of taking the materialistic approach
These short 15 second ads are not meant to deliver a long, drawn out, deep message but instead to provide the audience with a smile or a ‘moment of happiness.’ The campaign has been in the works for three years and sprang as a result of asking customers what Trident truly looked like to them.
Read more at Brandweek: Trident Thinks Small, Happy.
Read MoreDaily Show fans are in for a treat- Bing pays for a Tivo-like fast forward through commercials
Bing is taking the same concept to shows such as George Lopez, Charm School With Rikki Lake, and Real World/Road Rules Challenge. We have no idea what this concept looks like as of yet but Mashable promises to be a video ASAP. Studies are showing that curiosity in the Bing has peaked but this hasn’t necessarily translated to any gains.
Faceoff In Viral Marketing: Facebook vs Twitter
The 2 titans in viral marketing are currently Facebook and Twitter even though Twitter only has a fraction of the number of users of Facebook. At the time of this writing, Twitter has around 3 million users, compared to 200 million for Facebook, but all the buzz is about Twitter.
Being a user of both online viral marketing services, I can certainly see why Twitter trounces Facebook in many ways, but will it be able to knockout the champion? Let’s start by taking a look at some advantages of Twitter over Facebook.
5 Twitter Advantages:
- Easy to get followers
- Easy to follow people, no permission required, and few rules and restrictions.
- Very simple and quick, maximum 140 characters per ?tweet?
- Allows aliases
- Searchable, with full profile views
Now let’s take a look at some areas where Facebook has an advantage:
- Fan page feature
- Better support for multi-media, although this is improving in Twitter
- Creates trust
- Very viral
- Event page feature
Overall, Facebook is a lot more complex than Twitter. And it’s much more cumbersome and restrictive to get friends on Facebook. Friends must approve you and if you are not a friend, you can’t see a person’s full profile.
Facebook also has some archaic restrictions on adding friends. There is a friend threshold, and if you go over the limit Facebook will disable your ability to add friends for an unspecified amount of time. And they also don’t publish the threshold so it’s a guessing game.
And if you violate their mysterious rules and restrictions too many times, Facebook will disable your account permanently and you will have to start all over with a new account and 0 friends. I know several people that have had this happen after growing their friend lists to a few thousand friends. And they weren’t even told what they did wrong. Ouch! I’m doing my best to avoid this.
I have personally violated the “mysterious adding friend threshold”. When I got slapped by Facebook for this I was not able to add any new friends for over a week. I significantly reduced the number of friends I was inviting each day and still got a nasty email threatening from them.
If you want to get started in viral marketing check out twitter for it’s ease of use, short messages, and lack of prohibitive rules and restrictions. The main thing, I’ve found that it’s a lot of fun and you can learn a lot from people posting interesting info!
Contributed by: Karen Sielski
Read MoreForget your travel agent – introducing the Gliider, your very own interactive trip planner
This new Firefox plug-in allows users to drag and drop travel information from all over the web. The difference between Gliider and it’s the competitors is the fact that Gliider focuses only upon the planning portion of the trip. The user simply inputs where they are going and when and Gliider then creates folders with information and links for things such as flights, hotels, restaurants, etc. Keep your eye out for the iPhone app coming soon! (Read more at Techcrunch)
Read MoreIs green marketing here to stay?
My latest article for Adotas just launched… it tries to answer the question “Is Green Marketing Here to Stay?” The article breaks down several factors to come up with an answer.
First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players responsible for developing, distributing and promoting the products that fill the marketplace: manufacturers, brands and marketers.
The full story and detailed breakdown of these dynamics (marketplace, motivation, accessibility & key players) as it relates to “green marketing” can be found in my complete article on Adotas: Is green marketing here to stay?
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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