Posts made in June, 2009
Trident Thinks Small, Happy
Trident targets the “little piece of happy” of the brand instead of taking the materialistic approach These short 15 second ads are not meant to deliver a long, drawn out, deep message but instead to provide the audience with a smile or a ‘moment of happiness.’ The campaign has been in the works for three years and sprang as a result of asking customers what Trident truly looked like to them....
Read MoreDaily Show fans are in for a treat- Bing pays for a Tivo-like fast forward through commercials
Bing is taking the same concept to shows such as George Lopez, Charm School With Rikki Lake, and Real World/Road Rules Challenge. We have no idea what this concept looks like as of yet but Mashable promises to be a video ASAP. Studies are showing that curiosity in the Bing has peaked but this hasn’t necessarily translated to any gains. Read more at Mashable...
Read MoreFaceoff In Viral Marketing: Facebook vs Twitter
The 2 titans in viral marketing are currently Facebook and Twitter even though Twitter only has a fraction of the number of users of Facebook. At the time of this writing, Twitter has around 3 million users, compared to 200 million for Facebook, but all the buzz is about Twitter. Being a user of both online viral marketing services, I can certainly see why Twitter trounces Facebook in many...
Read MoreForget your travel agent – introducing the Gliider, your very own interactive trip planner
This new Firefox plug-in allows users to drag and drop travel information from all over the web. The difference between Gliider and it’s the competitors is the fact that Gliider focuses only upon the planning portion of the trip. The user simply inputs where they are going and when and Gliider then creates folders with information and links for things such as flights, hotels, restaurants,...
Read MoreIs green marketing here to stay?
My latest article for Adotas just launched… it tries to answer the question “Is Green Marketing Here to Stay?” The article breaks down several factors to come up with an answer. First, we must look through the consumer lens to evaluate the marketplace, consumer motivation and accessibility. Additionally, we need to understand how those factors impact the key players...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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