Posts made in May, 2009

Google Wave Drips With Ambition. A New Platform For A New Web.

Posted by Avi Savar on May 28, 2009 in Innovation & Creativity | 0 comments

With the web advancing in a new direction, Google is seizing the opportunity to create a new way to communicate via the web called Google Wave. Google Wave is thought of as modern-day email that will satisfy web browsers in today’s world, where an abundance of information is available at an individual’s fingertips. This new development is claimed to put traditional instant messaging...

Keys for successful online video advertising

Posted by Avi Savar on May 27, 2009 in News & Information, Research & Trends | 1 comment

My first article as a contributing editor on Adotas.com — the first part of a 2-part story on video best practices… a quick excerpt is below, and a link to the full article follows. Enjoy! ADOTAS — Every minute, about 10 hours of video is uploaded to YouTube, the number one site for uploading and viewing videos online. In fact, hundreds of millions of videos are watched each day on...

College Humor Explains “Branded Content”

Posted by Avi Savar on May 24, 2009 in Innovation & Creativity | 0 comments

This is a pretty hysterical parody video about branded content – courtesy of Nicholas Carlson. It shows the College Humor guys struggling with a fictional company that wants to brand the crap out of their video (but of course sets the stage by saying they don’t want to interfere with the creators’ voice). Best quote: “Branded content. Webisode. Mobisode. Hybrid. Multiplatform....