Posts made in March, 2009
Study Finds Online Gaming Tops TV in Advertising Effectiveness
Preliminary Results Demonstrate 500% Increase in Consumer Brand Awareness, More Than 50% Increase in Positive Brand Perception MOUNTAIN VIEW, CA–(Marketwire – March 24, 2009) – NeoEdge Networks, Inc., a leading digital media company enhancing the online casual game experience for consumers, publishers and portals through in game advertising, community features and analytics,...
Read MoreGeneration X glued to video media 9.5 hours a day
By Vigyan Arya on Sunday, March 29, 2009 Adults between the ages of 18 and 35 are exposed to as much as 8.5 hours of digital broadcast daily, according to a recently-concluded study by the Council for Research Excellence, a group funded by Nielsen. The survey conducted by Ball State University’s Centre for Media Design (CMD) and Sequent Partners dispels several popular notions about video...
Read MoreIBM Media Study Emphasizes Consumer-Centric Marketing
Digital Savvy Consumer Emerging Quicker Than Expected; Media Companies Struggle to Keep Pace With New DemandsARMONK, NY, Mar 23, 2009 (MARKET WIRE via COMTEX) —-According to a major new global IBM (NYSE: IBM: 98.66, 0, 0%) study released today, media companies are falling behind in meeting the growing expectations of digital savvy consumers and the advertisers looking to reach them. Based...
Read MoreIn-Game Ads
An interview with David Edery, the author of Changing the Game, at Brands and Games 2009 in Utrecht....
Read MoreOf Content And Commerce
At first glance it’s easy for a content marketer to find fault with this week’s opinion piece by Jonathan Salem Baskin, author of the provocatively titled Branding Only Works On Cattle. After all, he calls our whole practice area out on the mat in the first few sentences, referring to it as Bizarro Marketing, with mocking words like, “only content that is apparently...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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