Posts made in February, 2009

Adidas.TV – Getting content to the people

Posted by Avi Savar on Feb 19, 2009 in News & Information | 0 comments

Adidas is hoping to spread its message across the world using its new online branded platform (Adidas.TV). This past Tuesday (2/17) was the soft-launched of the website: http://tinyurl.com/bykkk4 Adidas.TV is designed as a global hub for video content produced by the athletic footwear giant and its partners, and the broadband site boasts channels devoted to specific sports. It also has an...

Branded iPhone Apps

Posted by Avi Savar on Feb 17, 2009 in News & Information | 0 comments

Are they the next generation of immersive mobile branding? Tell us what you think....

How Branded Entertainment Is Holding Up Amid Recession

Posted by Avi Savar on Feb 16, 2009 in Research & Trends | 0 comments

Madison and Vine’s Andrew Hampp recently spoke with Ogilvy Branded Entertainment honcho Doug Scott about branded entertainment’s place in the new econonmy. PQ Media curbed its projections for branded entertainment as early as last February, saying the category’s growth would slow to the high single digits this year after increasing 13.9% to become a $25.4 billion business in...

Social media marketing can't just involve Twitter anymore… sorry brands :(

Posted by Avi Savar on Feb 10, 2009 in News & Information | 0 comments

Today, Twitter co-founder Biz Stone, confirmed that the company will begin charging brands for certain components of the service. “We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” Stone said. The company has yet revealed which services will be charged for....