Posts made in August, 2008
Social Media in the Inc. 500: The First Longitudinal Study
Conducted by:Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu)Eric Mattson (eric@ericmattson.com) The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a...
Read MoreAds Perform Better on Branded Content Sites
OPA: Ads Perform Better on Branded Content Sites The report uses Dynamic Logic’s MarketNorms, a database of scores that measures ad performance across a wide range of sites and is meant to represent the Internet as a whole -By Lucia Moses At a time of growing concern that the rise of ad networks is commoditizing branded content, the Online Publishers Association has released a report showing...
Read MoreMomtourage
The Mommy blogosphere officially grew by one yesterday when iVillage’s Momtourage got its own URL. Right now Momtourage is a cleanly organized collection of features geared toward giving practical advice to Moms. It’s meant to be a welcoming haven for mothers to turn to for a sense of community and belonging, says the site’s editor Marissa Rothkops-Bates. Momtourage will rely...
Read MoreIs Google a Media Company?
By MIGUEL HELFT SAN FRANCISCO — Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious stack from a site called Knol, which is owned by Google. Google envisions Knol as a place where experts can share their knowledge on a variety of topics. It hopes to create a sort of online...
Read MoreAbout Me
Proud father, devoted husband, Founder and Chief Creative Officer of Big Fuel, a full-service marketing and communications company based in New York that takes brands from Content To Commerce.
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